Remove Customer Data Remove Improvements Remove Multi-channel Remove Social Media
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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Add-On Slack Apps for Metrics. Marketing is all about metrics.

Marketing 287
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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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How to Improve Your Customer Experience with AI Catalog Management

Algopix

Retailers must aim to make switching among these sales channels easy. That’s why many businesses are incorporating both online and in-store activities as part of their customer profiles. AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data.