article thumbnail

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail TouchPoints

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Social influence continues to show opportunities as U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

article thumbnail

April 2021 Social Media Water Cooler

ROI Revolution

Another significant update is that in order for advertisers to receive ROAS data for opt-out customers, at least four of the eight conversion events will have to be configured as value optimization for the Purchase event within Aggregated Events Manager. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data.

article thumbnail

How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

article thumbnail

Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

RTP: In your own immersive experience study , consumers said the real value of technology is as an enabler to better customer service as opposed to replacing human service. How should brands be using technology to improve customer service while also elevating human connection?

article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 233