Remove Customer Data Remove Omnichannel Remove Shipping Costs Remove Technology
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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Omnichannel Capabilities and Data-Driven Experiences Can Win Shopper Loyalty Post-Pandemic

Retail TouchPoints

The pandemic-driven emphasis on omnichannel services doesn’t just apply to how consumers shop or how retailers should craft experiences — it also has changed how they should look at their loyalty efforts. However, the starting point needs to revolve around meeting your customers wherever they want to engage with you.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

My daughter lives in technology. We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. If she’s in a store and they don’t have her size, she can order it right there and have it shipped to her, or to her store.

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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. Omnichannel is a broad term, but according to Anderson there are a few key improvements many companies are focusing on: Marketplaces — If you can’t beat ‘em, join ‘em.

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5 Ways To Rein In Costly Online Returns

Retail TouchPoints

However, for a typical omnichannel retailer, COVID-19 has made their digital sales ascend much faster than ever before, with online transactions taking a higher share of overall sales. From a customer perspective, according to research from Optoro , 66% of consumers prefer to bring returns to stores rather than shipping them back.

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How To Effectively Use Omnichannel Order Management

Kibo

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

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Turning Retail Losses into Profits

Retail TouchPoints

A critical area of focus is transforming their business into more profitable omnichannel platforms. The costs tied to ecommerce – from technology and app development to fast, free shipping and returns – can be daunting and may be exacerbating profitability challenges.

Retail 229