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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

From signup to login to account changes and reviews, retailers face waves of opportunities to create a digital relationship with a customer. When merchants stop obsessing over the perpetual cat-and-mouse game with bad actors and instead start looking for trust, they open up a whole new world of potential value. Where to Begin.

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10 eCommerce Hacks to Supercharge Your Store

Groove

We specifically outline abandoned cart strategies in a related blog, but in general, we highly recommend this hack because it is proven to increase conversion and drive revenue. If your eCommerce store has larger margins, you can use discount offers to increase sales and drive additional revenue. Retargeting. Product Page SEO.

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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

His company has been accepting Bitcoin as a payment method for a half decade. Mark Brinkerhoff at CyberMiles notes that payment processor BitPay takes just 1 percent per crypto transactions. Mark Brinkerhoff at CyberMiles notes that payment processor BitPay takes just 1 percent per crypto transactions.

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6 Common Upselling Mistakes and How to Avoid Them

UpSellIt

If you’re looking to build stronger relationships with your customers, it’s not just about selling them a product. What really sets your business apart is delivering a great customer experience. Upselling involves persuading customers to buy more by offering them a better version of what they already want.

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Understanding eCommerce Business Models: A Guide

Wiser

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Brands like Warby Parker and Everlane operate on this model.

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5 Ways to Increase Retention With Email & SMS Marketing

Smile.io

With an omnichannel support strategy, brands can meet customer expectations and have conversations in real-time. A customer orders a product (and your online store takes care of payment and fulfillment), but then what? Customer service on speed dial. Customers are segmented based on buying behaviors.