A Generational Analysis of Today’s Home Improvement Customers
Retail TouchPoints
MARCH 17, 2022
Consider: 95% own a home or condo, while 12% own a second home. 71% of Boomers look for the most competitive prices (meaning they’re 25% more likely than the average consumer to compare prices before buying). They may not have a car, so providing great online shopping experiences is key.
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