Using VR To Understand Consumers In A Post-COVID-19 World
Retail TouchPoints
AUGUST 5, 2020
Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. According to a study by Coresight , “27.5% This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. Image by Pixelloid.
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