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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. In an interesting heat map study published on Moz , videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.

Marketing 363
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Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Forrester eCommerce

Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.

B2B 195
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Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)

Forrester eCommerce

Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.

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How To Get a 90+ Core Web Vitals Score For An Ecommerce Store (Case Study)

My Wife Quit Her Job

The post How To Get a 90+ Core Web Vitals Score For An Ecommerce Store (Case Study) appeared first on MyWifeQuitHerJob.com. For example, live chat can take 6-10 seconds to load by itself. Loading up basic email tracking with Klaviyo can […].

eCommerce 242
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)

My Wife Quit Her Job

This post is a case study that I conducted with my own Amazon account to help you answer that exact question. Case Study) appeared first on MyWifeQuitHerJob.com. Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? If you have. The post Amazon Advertising: Is Hiring An Agency Worth It?

PPC 196
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Study shows four-day workweek boosts productivity and performance

RetailWire

Thirty-three companies participating in a four-day workweek study found that workers were less stressed and more productive compared to their previous five-day schedules. Jon Leland, chief strategy officer for Kickstarter, which participated in the study, said, “The four-day week has been transformative for our business and our people.

Article 98
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.