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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester eCommerce

Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data. Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes.

B2B 363
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7 Marketing Lessons from Eye-Tracking Studies


Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. In an interesting heat map study published on Moz , videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.

Marketing 357

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” Not to mention that, as the study notes, “creating brand advocates can go a long way as friends and family are one of the most powerful marketing tools to expand a customer base.” in a statement.

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Value Chain Tech Study 2023

RIS News

For the first time, the annual Supply Chain Study, now in its fourth year, combines the vision and resources of RIS News and Retail Leader.

Supplies 110
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How to Maximize ROI of Your Composable Commerce Transformation

Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation

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Talking Retail podcast case study


Click here to view the podcast case study This story continues at Talking Retail podcast case study Or just read more coverage at Talking Retail

Retail 52
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Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023

Forrester eCommerce

Findings of the State of Field Marketing Study, 2023 to be unpacked at upcoming EMEA and APAC B2B Summit events.

Marketing 195
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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. This recording is provided by Connected Consumer Series.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.