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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester eCommerce

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

Banking 225
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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester eCommerce

Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data. Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes.

B2B 400
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AI Overviews: Initial Tests and Studies

Practical eCommerce

The post AI Overviews: Initial Tests and Studies appeared first on Practical Ecommerce. Thus far AI Overviews appears in a relatively small percentage of queries. The impact on conventional listings changes near daily.

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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. In an interesting heat map study published on Moz , videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.

Marketing 357
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How to Maximize ROI of Your Composable Commerce Transformation

Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation

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8 Tips For Creating a More Effective Case Study – With Examples

Kissmetrics

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer.

Blog 363
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Helpful Content Recovery, per Studies

Practical eCommerce

The post Helpful Content Recovery, per Studies appeared first on Practical Ecommerce. Industry research finds correlations between site elements and Helpful Content impacts.

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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. This recording is provided by Connected Consumer Series.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.