Cohort Analysis: How to Study Cohorts for Actionable Insights


How to gain cutting-edge insights from studying user behavior? The post Cohort Analysis: How to Study Cohorts for Actionable Insights appeared first on Canonicalized. Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way?


How Away Uses Google Ads (Case Study)

Store Growers

The post How Away Uses Google Ads (Case Study) appeared first on Store Growers In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage.

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Tableau Dashboard Performance Optimization [Case Study]


An exciting step-by-step case study of a Tableau dashboard optimization. The post Tableau Dashboard Performance Optimization [Case Study] appeared first on Canonicalized. Case studiesTechnical details of improving the loading and interacting speed and a sneak peek of the new improved version we're working on. Getting from question to answer at the speed of light!

The Google Ads Strategy of Glossier (Case study)

Store Growers

The post The Google Ads Strategy of Glossier (Case study) appeared first on Store Growers Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction.

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We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study]


We rolled up our sleeves and did a study. The post We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study] appeared first on Canonicalized. Case studies SEO AnalysisEveryone is talking about the mobile-first world. The web as we know it is turning upside down. All because people are spending a lot more time on their mobile phones. We analyzed the top 1 million websites in the world to see with our own eyes how mobile-friendly they really are.

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New Study: What 100 Social Media Followers Are Really Worth


The post New Study: What 100 Social Media Followers Are Really Worth appeared first on Neil Patel. The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore.

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

In this article, I’ll share 11 Google Shopping case studies from large and small businesses. Below you’ll find a mix of results from our readers, case studies I’ve found online, a client of mine and some case studies by Google. Case study #1: Syght Gaming Glasses.

Rewards Case Study: Gap VISA Card and GapCard

Program Case Studies


Speed Optimization Case Study: 3.5X Faster Prestashop Website


The post Speed Optimization Case Study: 3.5X Case studiesPrerequisites The demands were simple for the project. Increase the speed of the site without breaking anything. So let’s get into the optimization process! The front-end optimization configured the Prestashop CCC options fIlesystem cache CSS and JS optimization moved render blocking JS in the footer Apache optimization lossless optimization for all the theme, CMS […].


Rewards Case Study: Marriott Rewards

Program Case StudiesWhen I was a kid, spending a night in a hotel was the ultimate luxury because it had a pool and cable TV. Now that I’m older, I realize that the pool wasn’t the reason my parents picked a particular hotel.

Rewards Case Study: AutoZone Rewards

Program Case Studies


eCommerce Customer Retention study. Key findings.


What started as an agile experiment with a couple of questions… The post eCommerce Customer Retention study. Case Study Ecommerce Growth Retention Rate Optimization Web PersonalizationIn a previous blog post, I started telling you about how we practice what we preach.

Adyen study shows the value of omnichannel shoppers for retailers

Retail Technology Review

New data released by Adyen, the payments platform of choice for many leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Indexanalyses data across its global payments platform, which processed €159 billion in transactions in 2018. Critical Issues Internet Retailing Data Capture

Rewards Case Study: Ritual Rewards

Program Case StudiesThese days it’s hard to think of a large restaurant chain that doesn’t have their own rewards program.

Advanced Email Segmentation Case Study


The post Advanced Email Segmentation Case Study appeared first on Klaviyo. Blog Post Customer Success email marketing email segmentation email strategy

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‘Drift’ to online purchasing differs widely by product category - latest study from Go Inspire Group

Retail Technology Review

This study aimed to determine the validity of this assumption by shedding light on the expected balance between online and offline UK retail purchasing in five years time. New research from Go Inspire Group examines future trends in consumer behaviour, addressing the received wisdom that shopping is moving inexorably online.

Rewards Case Study: Kellogg's Family Rewards

Program Case StudiesCereal is one of my favorite foods. From Froot Loops to Frosted Flakes and everything in between, cereal has been a staple in our family’s diet, which means it’s one of the things that always made it onto the grocery list.


5 Simple but Smart Conversion Hacks Backed by Proven Case Studies

Bootstrapping Ecommerce

Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business. The post 5 Simple but Smart Conversion Hacks Backed by Proven Case Studies appeared first on Bootstrapping Ecommerce.

Case Study: International Retailer Corrects Discrepancies

Dynamic Action

Additional Case Studies. Case Study: Specialty Clothier Identifies $2.3 Case Study: Fashion Retailers Achieve Revenue and Profit Lift October 18, 2017 During the 35- and 52-week periods studied, four fashion and accessories retailing teams (three based in the U.S.

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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

You can get details on our methodology, download the full matrix, and learn how we selected the 20 Best In Class sites—or skip below to see 12 key insights from this year’s study. Note: Want to talk to our CRO team (who performed this study) about how your site compares to the best in class?

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Rewards Case Study: Verizon Up Rewards

Program Case StudiesEverybody loves having a cellphone, but nobody likes paying for it. In an effort to soothe the sting, Verizon created Verizon Up. Verizon Up is an online only rewards program that puts an emphasis on giving their customers rewards that they actually want.

Case Study: International Retailer Acts on Slow-Moving Stock

Dynamic Action

Download the pricing strategy case study to see how much revenue they were able to win. Additional Case Studies. Case Study: Specialty Clothier Identifies $2.3 Case Study: Nine West Uncovers $5.7M Case Study Resources case study data strategy retail pricing strategy

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Loyalty Case Study: Amazon Prime

Program Case StudiesWhen we asked users to share their favorite loyalty programs, t he highest voted program was Amazons Prime. I will share my thoughts on what the loyalty program is doing well in the first section and then follow that up with some areas I believe Amazon could improve on.

Rewards Case Study: Designer Shoe Warehouse

Program Case StudiesEveryone loves getting a new pair of shoes, but nobody ever wants to pay full retail price.


Rewards Case Study: Ultamate Rewards

Program Case StudiesSephora’s largest rival in beauty is also one of their largest competitors in customer loyalty. Ulta Beauty, an American cosmetics store, has put a lot of focus into ensuring that all of their customers are rewarded for their loyalty. Their program, Ultamate Rewards has a lot going for it, here’s what they got right and what they didn’t.

Rewards Case Study: tarte Rewards

Program Case StudiesOn average, the cosmetics industry brings in $56.8 billion dollars per year in the United States alone. With thousands of brands competing for a piece of the cosmetics pie, it takes a company with a unique strategy to stand out in this rapidly expanding market.

Rewards Case Study: Southwest Airlines Rapid Rewards

Program Case StudiesWhen it comes to choosing the perfect airline, there’s no shortage of options for U.S. travellers. With 18 U.S companies considered “major carriers” , competition in the travel industry is fierce. As a result, customer retention is more critical to staying in the air than ever before. In an industry this competitive, how do airlines keep customers coming back, flight after flight?

Rewards Case Study: Microsoft Rewards

Program Case StudiesRecently, Microsoft made a number of changes to refine their Microsoft Rewards program. As a large fan of all things Microsoft, I’m very happy to see that they finally have a rewards program that is open to Canadian residents.


Case Study: Destination XL Leads Retail in Customer-Centric and Digital-First Transformation

Dynamic Action

Read the case study for details on how DXL is using DynamicAction to grow profit and achieve a customer-centric transformation. “It Additional Case Studies. Case Study: Specialty Clothier Identifies $2.3 Case Study Resources customer centricity retail case study

How We Built A Six-Figure Affiliate Marketing Business [Case Study]


The post How We Built A Six-Figure Affiliate Marketing Business [Case Study] appeared first on Sellbrite. Using affiliate marketing to grow your ecommerce sales is a solid strategy, and something that Mike Ugino recently wrote about.

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Rewards Case Study: Marks and Spencer Sparks Rewards

Program Case StudiesIf you’ve ever travelled across the pond to the UK, odds are you’ve come across Marks & Spencer (M&S). Established over 100 years ago, their retail stores are known for being a one stop shop for almost any home goods - not unlike Walmart or Target in North America.

Case Study: D2C vs Amazon Online Marketplace


Case Study: D2C vs Amazon Online Marketplace. An interesting, retail-oriented case study appears in the March-April 2019 copy of HBR Magazine. The case study is “ Sell Direct-to-Consumer (D2C) or Through Amazon.”

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Inflow Insights

This content pruning case study demonstrates how deindexing blog content can lead to a better ROI from content overall. In this case study, we’re going to show you: The criteria and process we use to quantitatively evaluate which content to deindex or remove.

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Rewards Case Study: Overstock's Club O Rewards

Program Case StudiesBefore there was Wayfair, there was Since 1999, the American ecommerce company has been the furniture and home decor destination for shoppers all over the world to find exactly what they want, for less.

Rewards Case Study: World of Hyatt

Program Case StudiesAs someone who loves travelling but doesn’t have the budget to match, I’m always looking for ways to save a bit of money when I’m abroad. In my research I stumbled across the World of Hyatt rewards program, and was very intrigued by the idea of saving money just by staying at the Hyatt. With nearly 800 hotels in 54 countries , Hyatt has an impressive global reach that allows travellers like myself to be rewarded in whatever corner of the world they find themselves in.

Rewards Case Study: Foot Locker VIP

Program Case StudiesAs a Canadian, there are few things I like more than packing away my winter boots and pulling out my spring and summer shoes. However, while I survived the cold weather this year, my shoes did not. In my quest to find a new pair, I stumbled upon Foot Locker’s VIP Rewards Program and decided to see what sort of benefits they offer shoeless shoppers like myself.


BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Inflow Insights

Late in 2017, one of our clients, Home Science Tools moved its website from Magento to BigCommerce. The move went well in almost every area. “We’re

Rewards Case Study: North Face VIPeak Rewards

Program Case StudiesReach new heights with a world-class rewards program. Take your rewards program to the top with tips and tricks from the world's best. GET THE FREE GUIDE.


Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Inflow Insights

Ever curious how big-name brands spend their budget? We’re talking about companies that spend millions a month and thousands each day in AdWords. They’re in a different world when it comes to marketing spend. How do we know? We’ve helped companies with seven-figure marketing campaigns stay on top.

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APMEX turns personalization into gold (Case Study)

Dynamic Yield

The post APMEX turns personalization into gold (Case Study) appeared first on Dynamic Yield. Personalization APMEX Case Study Web Personalization