Retail TouchPoints

DECEMBER 13, 2023

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

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Retail Customer Loyalty Social Media POS 312

lateshipment

FEBRUARY 26, 2020

On the contrary, providing a stellar post-purchase experience to your customer is your chance to increase C ustomer Satisfaction (CSAT) scores and rise above your competition particularly when companies like Amazon, Walmart, and eBay are rewriting the eCommerce playbook from a customer experience standpoint. .

Customer Experience 233

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Retail Technology Review

MAY 28, 2019

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

Customer Experience 79

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Retail TouchPoints

SEPTEMBER 29, 2022

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. You’re not going to get it in real time like you currently expect to, so you’re going to have to be engaged in the experience with your customers in order to see what’s happening.”.

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Retail TouchPoints

JULY 24, 2023

In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. According to a recent study from Airship, 78% of consumers are using retail apps the same or more often than they did last year. To break through all this noise, retailers must rely on personalization.

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Small Business Retail Marketing Retail Social Media 245

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

Payments 278

Payments Payment Services Social Media Electronics 278

Retail TouchPoints

MAY 18, 2021

The study also revealed that many of these behavioral changes are here to stay: 95% of consumers said they expect at least one COVID-related lifestyle change to be permanent. There’s heightened sensitivity when your brand is being judged by news, tweets and social media.

eCommerce 204

eCommerce Shipping Costs Fulfillment Supplies 204

Retail TouchPoints

OCTOBER 6, 2023

The brand, lauded for always pushing creative limits, is a textbook case study on ways to tap into culture to drive brand awareness and acquisition. Liquid Death spotlights social media haters by releasing albums that put the negative reviews to music. And as they say, the rest is history.

Food and Beverages 263

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Retail TouchPoints

MARCH 9, 2023

We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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Retail TouchPoints

FEBRUARY 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. A new customer experience study from J.D. Take retail banks and credit card providers, for example.

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Customer Banking Customer Experience Social Media 244

Retail TouchPoints

MAY 16, 2022

The first is going back out and having a broad consumer study to understand the behaviors that we’re seeing in the market. This approach can carry through to other marketing and social media efforts as well. “It’s the segmentation strategy that’s really important,” said Parrish. “We’ve

Social Media 325

Social Media Specialty Retailers Presentation Apparel 325

Retail TouchPoints

NOVEMBER 1, 2023

Enhancing the shopper experience is becoming ever more critical for Google as consumers continue to shift over to social media platforms for shopping searches and adverti s ers follow suit. Here’s a rundown of Google’s newest shopping enhancements.

Merchant Services 260

Merchant Services Small Business Retail Social Media Shopify 260

Retail TouchPoints

OCTOBER 21, 2021

Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. We see how it can make sense for the company,” said Sanjay Sakhrani, Analyst at Keefe Bruyette & Woods in a note to clients seen by Bloomberg.

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PayPal Merchant Services Payment Services Payments 284

RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

ecomdash

JULY 10, 2018

She has over eight years of social media, copywriting and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. With that, here are 5 ways to improve your customer experience: 1.

Customer Experience 88

Customer Experience Improvements Payment Services Customer 88

Retail TouchPoints

JULY 27, 2023

Not only are we feeling, but Damasio’s study also revealed that every decision we make is grounded in emotion. A UC Berkeley study revealed that we have 27 states of emotion — considerably higher than the previously assumed six basic emotional states. Identify keywords that your consumers say during customer service calls (yes!

Customer 223

Customer Marketing Consumer Toys 223

Smile.io

OCTOBER 14, 2020

It’s go digital or face demise in a post-pandemic world That’s also why monitoring e-commerce trends is more important than ever before to ensure your digital experiences are up-to-date and relevant. Customers Prioritize Experience Over Product or Service Customer experience is the new battlefield of e-commerce.

Customer Experience 53

Customer Experience eCommerce Customer Social Media 53

Kissmetrics

AUGUST 17, 2021

According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.). Brand awareness campaigns help you build successful relationships with customers based on trust. To start, look at your existing customer base. Why does this matter?

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Smile.io

APRIL 25, 2023

The social status associated with joining this elite group leads to the most effective form of motivation. Just look at how many people are bragging about their VIB Rouge status on social media outlets like Twitter. Based on their member’s comments on social media, they’ve clearly got this down to a science.

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Recommendation Social Media Events Customer Retention 58

Retail TouchPoints

SEPTEMBER 30, 2021

Thanks to social media, opinion platforms and online review forums, brands have access to the consumer mind like never before. This translates into product recommendations that improve customer experience and loyalty, differentiation and revenue. NLP: The New Frontier in Product Personalization.

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Consumer Social Media Improvements Customer Loyalty 294

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Retail has set the standard for media networks, with brands like Ulta and Target making concerted efforts to boost their ad sales technology. The Need to Network.

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Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Support and scale customer service. Streamline product catalog management.

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Retail eCommerce Technology Social Media 272

Retail TouchPoints

JUNE 7, 2023

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. The study found that four out of five are worried about the health of the U.S. But the top choice, at 53% , was support for brands that prioritize mental health.

Food and Beverages 288

Food and Beverages Travel Hobbies Shipping Costs 288

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

SEPTEMBER 22, 2022

When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. If the past few years have taught us anything, it’s that personalizing the customer experience is what keeps consumers coming back time and time again.

Customer Loyalty 307

Customer Loyalty Social Media Customer Experience Fashion 307

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study.

Merchant Services 296

Merchant Services Payment Services Financial Services Omnichannel 296

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. An impressive portfolio.

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Marketing Social Media SEO Workshop 361

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

eCommerce 295

eCommerce Omnichannel Comparison Shopping Recommendation 295

Retail TouchPoints

JULY 22, 2021

In recent years, the rise of social media has given unprecedented power to activist movements around the globe. Key takeaway: Retailers need to manage the risks associated with social media and ensure they implement the best practices in their digital communications. Product boycotts. Increased competition from Amazon.

eCommerce 306

eCommerce Retail Payment Services Social Media 306

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 297

Merchant Services Customer Payment Services Social Media 297

Retail TouchPoints

OCTOBER 17, 2023

AI-First Customer Service is the Future AI transforms both the cost and quality of the customer experience through the phone. Generative AI is helping companies make great strides in these channels to make the experience more human-like, more accurate, and more intelligent — with the least amount of effort.

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Retail TouchPoints

JUNE 11, 2020

The study found that 65% of consumer and B2B buyers conduct digital research before they go to a physical store. Despite this near-universal belief, many e-Commerce sites lack the basic functionality customers expect. Both studies included respondents from the U.S., Sellers Minimize Upside With Poor CX. UK and Germany.

eCommerce 157

eCommerce B2B Toys B2C 157

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. According to a study by Deloitte, repeat buyers spend 67% more than new customers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Smile.io

MARCH 7, 2023

While Tim Hortons’ former program did have a dedicated mobile app it had several layers of complexity that didn’t add to the customer experience. To achieve this, your program needs to be appealing and motivating for your customers. Additional program features should be used to motivate member engagement.

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Games Events Mobile Social Media 60