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How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

Retail TouchPoints

And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. The customer experience is changing — and faster than ever. In a recent McKinsey study , digital leaders in retail banking saw a 19.3%

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies.

Mobile 264
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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
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How to Create a More Inclusive Customer Experience Through AI and ML

Retail TouchPoints

The method has been a focal point of retailers for many years but it yields a more generalized customer experience, resulting in missed customer engagement opportunities. By adding artificial intelligence (AI) and machine learning (ML), you can diversify your customer experience through 1:1 personalization.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. From ecommerce and mobile shopping to personalized product recommendations and BNPL, many retail innovations have transformed the consumer experience.

Retail 282
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Winning Over Baby Boomers with High-Quality Product Imagery

Retail TouchPoints

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. It explores the distinct expectations of baby boomer consumers, including the significant influence of visual content on their shopping experience.

eCommerce 249
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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.