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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. Whatever the reason, the data illustrates the importance of understanding what your particular customers want.

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How To Improve Customer Experience: 5 Tips

Groove

Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips.

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. It would seem that AI currently has little value in helping a brand land new customers or upsell existing customers higher-value items.

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The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

Retail TouchPoints

Companies must engage with, win and convert site browsers to customers in real time — yet many retailers are unable to achieve this today. Retailers are tasked with anticipating a shopper’s intent, predicting what product or service they want and then serving up the most relevant product recommendations, offers or suggestions.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

Among the personalized experiences that Next Gen appreciates are: Pre- or post-purchase assistance via AI and chatbots ; Notifications of relevant discounts ; and Being able to save preferences for quick reference and later access. In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.”

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

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Dickies Boosts Conversion Rate 94% on Tmall After Launching Fit Recommendation Tool

Retail TouchPoints

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. Dickies rolled out the tool in May 2021 to help address one of its customers’ biggest points of friction: 50% of all support questions were related to size.