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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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[Guest Blog] Four Ways to Enable Your Omnichannel Strategy

ChannelAdvisor

Developing an omnichannel supply chain strategy is essential to remaining competitive. Not only does this offer a more convenient experience for the customer, but it also creates additional revenue opportunities that you may otherwise miss. As omnichannel enablement becomes more prevalent, consumer demands are also increasing.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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The Most Unique Loyalty Programs in Ecommerce

Smile.io

Along with marketing your loyalty program, there are several things you can do to add excitement to the customer loyalty experience from custom earning actions to time-based bonus points events. Take some inspiration from two brands that are effectively connecting their online and IRL loyalty programs.

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The 6 best SMSBump alternatives for 2023 (free and paid)

Omnisend

SMSBump is amongst the most popular SMS marketing tools , that helps users build campaigns to boost customer engagement and drive sales. However, since it currently only supports Shopify and BigCommerce, and lacks omnichannel marketing features, it may not be the best platform for your business. Omnisend Shopify review: 4.8/5

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What is Buy Online Pickup In Store (BOPIS)? The Complete Guide for Omnichannel Retailers

Fabric

Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers.

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What is Omnichannel Marketing and How to Implement it for Your Ecommerce Store?

Smile.io

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.