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How to Promote Your Small Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Pay-Per-Click (PPC) Marketing It’s hard to know if you’re reaching the right people or getting a good return on your investment.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising. Investing in the channels your customers use (e.g., SEO, PPC, Social media).

Marketing 363
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article thumbnail

How to Promote Your Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Pay-Per-Click (PPC) Marketing It’s hard to know if you’re reaching the right people or getting a good return on your investment.

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The 7 Best Strategies for D2C Brands

Kissmetrics

Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Additional Resources for New D2C Brands.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

There are a lot of ecommerce resources that are publicly available. Need some simple graphic design help for a logo, PPC banner or social media ad? Share resources. They also have a ton of other great resources that can help your business. My favorite online resource for business information is actually Quora.

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The Best 14 Books for Amazon FBA Sellers to Read

Algopix

Marketing and Branding: These books provide actionable advice on building compelling brands, crafting engaging narratives, and driving customer loyalty. Ortiz’s book is a foundational resource for those embarking on their Amazon journey. Financial Literacy : Managing finances is integral.

Books 101