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Getting Started with Behavioral Email Marketing

Kissmetrics

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. The Icing on the Cake Email.

Marketing 275
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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

According to Bain & Company , a 5% increase in customer retention rate will result in a 25% to 95% increase in profits. A repeat customer can provide a ton of value to a business. Measuring customer retention should form the starting point to understanding and improving customer loyalty.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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Wish’s New CEO has his Sights Set on a Comeback — Here’s How He Plans to Do it

Retail TouchPoints

Bargain prices and the thrill of discovery proved a winning combination for Wish, which was founded in 2010 and was the most downloaded shopping app in the world by 2018. The trade-off is long shipping times and sometimes subpar quality, another thing Talwar is working to change. The company is based in the U.S., Merchant quality.

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Power Ecommerce Growth with Lifecycle Marketing

Optimizely

This data powers your ability to execute lifecycle marketing — a strategy to engage with shoppers in the most relevant way according to where they are in their customer journey. It really all comes down to: Are they a long-term loyal customer? Or a brand new customer? What customer lifecycle data do I need?

Marketing 199
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How to Shift Your Business to a Subscription Model

FastSpring

You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan. With digital product subscriptions, you don’t have to worry about shipping costs, buyer location, customs, or import laws. Give your current customers exclusive access to your new product offerings.

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All You Need To Know About Recharge Payments

Ecommerce Platforms

How often the customer is charged. How often a product is shipped. Customers who order a subscription product will be charged when they sign up. Recharge Payments will then vault the customer’s credit card with the selected payment processor. Customer retention. Discounts offered for subscribing.