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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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How to Grow eCommerce Customer Loyalty: 7 Tips for Online Stores

Korona

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. 7 Ways to Improve Customer Loyalty. Subscription programs.

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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. In fact, there’s strong evidence that subscriptions are still in a growth mode, albeit a slower one than previously.

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How a membership model can drive customer loyalty and engagement for e-commerce brands

RetailDive

Consumers fell in love with digital subscriptions during the pandemic. With no place to go and retail stores and restaurants closed, shoppers subscribed to a plethora of services from dog food and cleaning supplies to meal prep kits and vitamins.

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How Ecommerce Personalization Can Increase Customer Loyalty and Boost Sales

Omnisend

Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. You’ll see examples of ecommerce personalization every time you make an online purchase—you just might not realize it.

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How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with. The key to the whole loyalty game is recurring income.

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Nine Tips to Create Recurring Revenue with Subscriptions

Retail TouchPoints

Some of the fastest-growing organizations today are turning to subscriptions to sell everything from food and wellness products to beauty and homecare. In fact, Gartner predicts that by 2023, 75% of DTC businesses will have a subscription offering. Enrollment incentives reinforce customers’ desire to feel good about their purchases.