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10 Clever Sales Promotions for Paid Campaigns

Kissmetrics

Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. What Are Attractive Sales Promotions for Paid Ads?

PPC 280
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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8 Tips for a Brand Awareness Campaign

Kissmetrics

You’re trying to ensure your ideal customers have the right impression of your brand. According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.). Finally, trust builds customer loyalty. Where else do your customers shop?

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363
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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. This was the exact problem that BizNet hit when they realized their manual B2B sales strategy was no longer working for them—or their customers. It wasn’t ideal for the business or its customers. “It

B2B 148
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Of course, with so much opportunity comes a cost. Visibility isn’t cheap. Google Shopping v.

PPC 408