RTP blog

SEPTEMBER 17, 2018

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Groove

JUNE 28, 2022

Examples of these new tactics include targeting “lost” customers and/or customers who are “at risk of not purchasing again” by incentivizing them to purchase. Additionally, we segmented reward campaigns to build customer loyalty and reduce total abandoned carts with abandoned cart mitigation tools.

Merchant Services 370

Merchant Services Customer Loyalty Channel SEO 370

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . We’ve seen proof of this within retail.

Customer Loyalty 81

Customer Loyalty Customer Games Multichannel 81

Korona

MARCH 25, 2022

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. 7 Ways to Improve Customer Loyalty.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

Customer Experience 278

Customer Experience Customer eCommerce Customer Loyalty 278

Smile.io

OCTOBER 27, 2021

The battle between customer loyalty versus acquisition is one that all growing brands have to grapple with. Some ecommerce entrepreneurs believe that acquiring new customers is the sure-fire path to gaining more revenue. With happy and loyal customers, you enjoy: A steadier stream of sales. More adventurous shoppers.

Customer Loyalty 71

Customer Loyalty Customer Social Media Live Chat 71

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. Building customer loyalty requires a strong relationship based on trust.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. Building customer loyalty requires a strong relationship based on trust.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 274

Customer Multi-channel Channel Customer Experience 274

Digital Doughnut

MARCH 25, 2022

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online retail business may be repeat buyers, they account for a massive 40% of its turnover.

Customer Loyalty 52

Customer Loyalty Customer Online Retail Retail 52

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

AUGUST 4, 2021

A common theme being emphasized in the business world now more than ever is that what happens on the inside of an organization and amongst employees is often felt on the outside by its customers. Here are five workplace management strategies you can integrate into your operations to boost employee retention and increase customer loyalty.

Customer Retention 264

Customer Retention Customer Customer Loyalty Operations 264

Retail TouchPoints

FEBRUARY 26, 2024

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. This happens in an environment where consumer trust is already fragile. The tide is turning.

Improvements 316

Improvements Payment Services Consumer Banking 316

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 251

Shipping Costs Improvements Live Chat Retail 251

UpSellIt

FEBRUARY 13, 2019

Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. Focus On Your Customer Experience. You’re a company.

Customer Loyalty 61

Customer Loyalty Shipping Costs Customer Shipping 61

Retail TouchPoints

MAY 1, 2024

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. By crafting a compelling story around the brand or products, retailers can forge a profound and enduring connection with customers. Visuals, sounds and textures shape moods and time spent in store.

Technology 130

Technology Arts Payments Customer Loyalty 130

Forrester eCommerce

SEPTEMBER 26, 2023

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 392

Banking Improvements Recommendation Customer 392

Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. One striking revelation from the study is that baby boomers express higher expectations for ecommerce experiences compared to other generations.

eCommerce 264

eCommerce Customer Loyalty Mobile Consumer 264

Forrester eCommerce

JUNE 16, 2021

Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.

Customer 301

Customer Presentation Other Customer Loyalty 301

Retail TouchPoints

FEBRUARY 18, 2022

There’s a lot happening at the back end of these operations that introduces a higher cost per customer, [and] per transaction than what you would expect in a brick-and-mortar store. Then, Customer Lifetime Value (CLV), conversion rate optimization, Customer Acquisition Cost (CAC) and new traffic acquisition all ranked higher.

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

Forrester eCommerce

DECEMBER 29, 2023

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

Improvements 251

Improvements Customer Experience Customer Customer Loyalty 251

Smile.io

FEBRUARY 11, 2021

It’s that time of year again – time to take a look at the brands that made being a customer in 2020 not just a tolerable experience, but a rewarding one. What are the top customer loyalty programs of the year? The more points their customers have earned, the bigger and better the rewards they can get.

Customer Loyalty 46

Customer Loyalty Customer Accessories Banking 46

Smile.io

APRIL 15, 2024

Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.   That’s because rewards program changes devalue the points currency more often than not, making them less enticing to loyal customers. Loyalty & Reward Program Insights from Smile.io

Social Media 71

Social Media POS Gifts Events 71

Smile.io

MARCH 13, 2023

It’s safe to say Starbucks has an abundance of loyal customers. They have been doing things differently ever since, including customer loyalty. Starbucks Rewards is often regarded as one of the best retail loyalty programs in existence and one of the most engaged among its members. ” Members will disagree.

Payment Services 84

Payment Services Payments Mobile Omnichannel 84

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. With the competition being so stiff in the online marketplace, you need to ensure the loyalty of the customers you have.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. To break through all this noise, retailers must rely on personalization.

Small Business Retail 243

Small Business Retail Marketing Retail Social Media 243

Smile.io

JANUARY 2, 2020

Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post. Think of your favorite brand—what type of incentive do they offer you for your loyalty? We researched tons of loyalty programs and a few brands stood out to us! Dynamite: Dynamite Studio App.

Customer Loyalty 67

Customer Loyalty Customer Travel Customer Retention 67

Retail TouchPoints

FEBRUARY 27, 2024

Cyberattacks and network outages can disrupt operations and erode customer loyalty. This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations.

Payment Services 274

Payment Services Retail POS Operations 274

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Also, create segmented lists for subscribers, leads and customers to tailor promotions to each of those audiences, too. Delighting Customers. Use A Customer Loyalty Program.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

SEPTEMBER 22, 2022

When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. If the past few years have taught us anything, it’s that personalizing the customer experience is what keeps consumers coming back time and time again. Tried on and purchased?

Customer Loyalty 302

Customer Loyalty Social Media Customer Experience Fashion 302

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. tickets, offer dynamic discounts to hesitant customers and even nudge satisfied buyers toward referrals.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

OCTOBER 29, 2021

As shoppers were content with receiving customer service in real time from human retail assistants, chatbots and AI-powered virtual assistants were relegated to basic CX tasks such as recording customer feedback or for advertorial push notifications. Even in 2019, 90% of all retail purchases took place in physical stores.

Customer Loyalty 238

Customer Loyalty Recommendation Supplies POS 238

365 Retail

DECEMBER 20, 2023

Many companies gauge their performance by evaluating new client acquisitions or expanding their customer base. The larger the number of customers, the more successful they consider themselves a business. What is customer retention? What is customer retention? Why is customer retention crucial for businesses?

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

Kissmetrics

OCTOBER 24, 2017

SaaS growth relies on customer engagement. Chances are your customers have very diverse backgrounds, interests, and behaviors. A one-size-fits-all approach to customer engagement may alienate your customers and drive them away from your brand,” says Donte Ledbetter , growth producer of content and programming at Appboy.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278

Retail TouchPoints

AUGUST 7, 2020

One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping. However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty.

Consumer 298

Consumer Retail Merchant Services Document 298