Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Plus, many businesses serve both types of customers on their platforms.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

FEBRUARY 4, 2021

We want to attract employees who can think big for the customer, challenge conventional thinking, and exceed expectations. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. See our customer success stories. Want to know more? The Future of NP Digital.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Video Advertising Across Multiple Channels.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Watch the video. for mobile.

Marketing 172

Marketing Social Media White Paper SEO 172

Ecommerce Platforms

MAY 24, 2023

Synthesia might not be an all-encompassing marketing solution, but it works wonders in helping you create engaging videos that can aid your campaigns. The platform uses deep fake technology to create presentation-style videos with human presenters, who “speak” the script that you deliver to them through text. Go to the top 2.

Marketing 118

Marketing Payment Services SEO Social Media 118

ROI Revolution

MAY 20, 2020

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

JANUARY 25, 2023

Rich media units allow for additional elements that can drive engagement, such as embedding video or incorporating social icons. Ecommerce videos are being put front and center more than ever across channels, including being worked into galleries on product pages and category pages. images, videos, testing, scaling) is growing. 

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

OCTOBER 23, 2020

Let’s consider an example to help you understand this better: creating a series of marketing videos. You decide to create a series of marketing videos to achieve this, but you aren’t sure where to start. Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process.

Marketing 254

Marketing Social Media SEO PPC 254

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. You can view all of our case studies here.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

MAY 4, 2020

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. We’ll be teaming up with Digital Commerce 360 to talk about search engine optimization and why it’s so important to your brand’s full-funnel marketing strategy.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

JULY 3, 2018

This is what Alicia Tobey, Analyst at ROI Revolution, had to say: “The majority of management and traffic for Google AdWords has shifted from a Search network focus to the Shopping, Display, and Video networks, and this change reflects that transition in marketing spend and presence. Google Marketing Platform .

PPC 106

PPC Management B2C Marketing 106

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

MARCH 2, 2021

YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Statista ).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

OCTOBER 1, 2020

Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 2, 2021

Last year, low prices and the ability to purchase online were the top concerns for customers. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. Additionally, customers leave far more reviews beginning in November and through the new year. September 9.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

DECEMBER 3, 2020

In a world that is becoming more digital by the minute due to the pandemic and social distancing, D2C gives brands an opportunity to boost their online sales even more by getting a clear, first-hand look into their customers’ buying behavior. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace. As a result, many ecommerce brands have shifted their marketing strategies completely.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2021

In a world that is becoming more digital by the minute due to the pandemic and social distancing, D2C gives brands an opportunity to boost their online sales even more by getting a clear, first-hand look into their customers’ buying behavior. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

NOVEMBER 4, 2020

Executives also increasingly expect customer demand for their brand’s products to grow, with 53% expecting an increase compared to 42% in June. 23% of executives still expect a decrease in customer demand over the next six months. Underutilized new ad formats to enhance your audience targeting and customer acquisition.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Marketing to consumers in a post-pandemic world. May 20 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

SEPTEMBER 9, 2020

Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. 9/9 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

MAY 6, 2021

of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. are seeing customers be less willing to pay full price. last year , increasing its share in the US digital ad market from 7.8%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Customer Acquisition to Retention: Now available on demand. Watch the video now!

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 4, 2020

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JANUARY 5, 2022

The COVID-19 pandemic has sparked a true customer transition to digital. Reaching your customers wherever they are, though easier said than done, will be the name of the game and the way that brands will win out against their competitors. are seeing customers be less willing to pay full price. in 2022 to make up 16.1%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Statista ).

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2021

Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. With demand for freight high and supply so low, it’s becoming very expensive for brands to ship the products their customers buy. Marketing to consumers in a post-pandemic world. How did it happen?

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Additionally, customers leave far more reviews beginning in November and through the new year. Taking time to respond with solutions to issues shows potential customers that your business cares about its customers. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. September 9.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Marketing to consumers in a post-pandemic world.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

FEBRUARY 2, 2021

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). 23% of executives still expect a decrease in customer demand over the next six months. January 28 update. 9/28 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

JUNE 2, 2020

You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting. Watch the video today! 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122