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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

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Video: Proven Strategies for Effective Holiday Ad Creative

ROI Revolution

Watch this video to discover a strategic paid media framework for building effective holiday ad creative. When it comes to connecting with your customer through holiday ad creative, think about what’s going through their mind. The post Video: Proven Strategies for Effective Holiday Ad Creative appeared first on ROI Revolution.

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Deep in the Leaky Bowels of Google Search

Bryan Eisenberg

Here is a quick video of some of the critical slides from that presentation: Search engines like Google aim to replicate what a human searcher would like to experience, which has been the foundation of SEO since the early days of the internet. Search engine engineers use various signals in their algorithms to make this work.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In the digital age, video advertising is a key part of any successful ecommerce strategy. With connected TV advertising, YouTube advertising, and more surging since the onset of the pandemic, the opportunity for brands to generate revenue from a video advertising strategy is more ripe than it ever has been. billion on video ads.

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? There’s isn’t one right answer when it comes to attribution.

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Advice on Top Digital Marketing Strategies for 2024

Digital Doughnut

This article unveils expert insights into the top digital marketing trends for 2024. From AI-driven personalization to the importance of sustainability, and the impact of short-form video content to voice search optimization, we cover the essentials.