Customer PPC SEO White Paper 
Kissmetrics
JULY 29, 2021
With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. You leverage the power of free to kickstart the first step in your customer value optimization process. Find Out What Your Customers Want.
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.
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ROI Revolution
NOVEMBER 18, 2020
What about your SEO? If you aren’t aware of the common pitfalls that go along with a website overhaul, this transition could cost you time, money, and customers. Potential impact: Affects PPC ads, feeds, sitelinks, and possibly SEO, potentially losing rankings and history associated with a URL and causing wasted ad spend.
ROI Revolution
MAY 30, 2023
Advertising has always met potential customers where they are. 88% of customers want to learn about a brand’s values before purchasing and 66% have stopped buying from a brand because of their values. New programmatic advertising trends and adoption rates for new channels are on the rise, as well.
ROI Revolution
FEBRUARY 10, 2022
The top strategy for digital marketing professionals this year is SEO , with 55.2% The push for organic over paid advertising can save brands money in the short run and have a big payoff in the long run, but the best way to dominate the first page of search results is to have an optimized strategy for both paid search and SEO.
Kissmetrics
SEPTEMBER 14, 2017
White Papers. I’m sure all of these types of lead magnets have been successful for many businesses at some point in time, but at Proposify , we’ve found that a lead magnet that’s built directly into our SaaS product is the most effective way to attract qualified users who then convert to paying customers. Exclusive videos.
FastSpring
DECEMBER 18, 2020
For these companies, the change to a B2B sales model means moving their customers to make their purchases online. We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says.
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