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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers. This means that it’s not enough for products to be delivered quickly – customers also want to know that if those items aren’t quite what they expected, they can be returned just as quickly and easily.

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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

For example, 60% of customers say they would be willing to pay more for a product with sustainable packaging, so it is paramount that businesses stay with the times and account for these shifting consumer preferences. The solution may be a small but mighty technology that is already developed and in use: RFID chips.

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

A look at the mindset of the online shopper relative to customer service should remind every retailer that they are only as good as their current interaction. Online shoppers focus on current needs, as only 12% consider prior interactions with customer service reps important when using online customer service.

Live Chat 273
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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

E-commerce businesses depend on reliable shipping to keep their customers happy. But all too often, shipping costs become prohibitive, eating into profit margins. For this reason, businesses choose Rakuten Super Logistics for their e-commerce third party logistics, order fulfillment, and shipping solutions.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Common missteps that mismanage customer expectations include inaccurate online product descriptions, low-quality images, lack of inventory visibility or accuracy and inadequate sizing details. This is just one example of how companies are utilizing technology innovations to prevent returns up front.

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CPG Brands: Leverage Shipper Intelligence Technology Amid Supply Chain Challenges

Retail TouchPoints

CPG brands that DO find success are proactive and utilize technology to increase order visibility and analyze performance data. Technology Leads to Category Leadership Shipping technology has significantly improved in recent years and is now a massive determinant of CPG brand success.

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