Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Retail TouchPoints
JULY 28, 2023
But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. However, as “smart” as media buying appears, it is still rather simple and you still need to train the algorithm. Let’s start by looking at why this is important.
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