eCommerce Marketing Guidelines Recommendation SEO 
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. So, let’s dig into some guidelines.
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Inflow Insights
AUGUST 25, 2021
Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.
SellBrite
OCTOBER 11, 2017
For merchants selling items that are new to Walmart’s marketplace, here are a few guidelines for creating listings that lead to sales: Using SEO keywords in product titles and descriptions. If your product listing title and description contain SEO-friendly keywords, potential buyers will be more likely to find your product.
BigCommerce
DECEMBER 13, 2017
The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.
Inflow Insights
JANUARY 8, 2018
For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. Tools for Finding & Diagnosing Duplicate eCommerce Content. Inflow’s Cruft Finder SEO Tool. Test/Orphaned Pages. Thin Category Pages. Moz Site Crawl Tool.
SellBrite
NOVEMBER 8, 2017
For a healthy seller rating benchmark, eBay recommends that buyers consider merchants with a rating of 98% or higher. eBay recommends the following benchmarks for each performance metric. Review eBay’s guidelines to see if any of your feedback is eligible for removal. Here are eBay’s tips for SEO optimization.
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