article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels.

article thumbnail

eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

article thumbnail

7 Growth Strategies for Ecommerce Marketers of All Expertises

Smile.io

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. Offer multi-channel support.

article thumbnail

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

article thumbnail

9 Must-See Sessions at eTail East 2017

Optimizely

Tapping Into The Omni-Channel Nature of Today’s Consumer. 11:35 AM – 12:05 PM Renu Razdan, Director, Product Management, Omni-Channel & Mobile Apps, Nordstromrack.com & HauteLook Dan Fagan, VP, CRM & Media, Destination XL Group Dave Harris, VP of IT, The Yankee Candle Company, Inc. BONUS: Happy Hour with Zaius.

article thumbnail

The Ultimate Guide to Cookieless Tracking

Omnisend

In this article, we’ll explain the importance of cookies to contemporary tracking techniques and take a look at what ecommerce vendors are doing to adjust to a cookieless future. Cookies can store various pieces of information depending on the needs of the website. What Is Cookie-Based Tracking? First- vs. Third-Party Cookies.