Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Retail TouchPoints
JULY 28, 2023
There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Most marketing teams are aware of this — few are able to act on it. Product margins are a good straightforward example, but in our industry they are old news.
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