article thumbnail

How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. We saw a huge gap in live commerce in the U.S. —

article thumbnail

Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

The new channel also will feature Amazon’s “Shop the Show” technology , which enables customers to more seamlessly browse, shop and engage with the content they’re watching on the TV screen by using their mobile device.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Live Shopping: A Guide for Ecommerce Professionals

Ecommerce Platforms

Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're asking yourself, “What is live shopping?”

eCommerce 196
article thumbnail

How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days. But thanks to the evolution of ecommerce and, specifically, live shopping, brands and retailers have the power to expand their holiday revenue opportunities and capitalize on an entirely new wave of commerce.

Events 279
article thumbnail

Shift happens: 7 factors that defined a decade of retail disruption

Steve Dennis

Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. When it comes to retail, most folks point to online shopping as the most disruptive force.

Retail 117
article thumbnail

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S. Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S.

article thumbnail

Key trends that will help retailers respond to growing consumer confidence

365 Retail

The concept of shopping through home catalogues and placing postal orders will be alien to most of today’s generation of online shoppers. However, they are increasingly familiar with the concept of spreading the cost of payments, which made home-shopping catalogues such a hit in previous decades. . 3) Low and no-cost .