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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

Squarespace vs Bigcommerce: it’s a battle between two giants of the website building and ecommerce platform world. The main ecommerce and site building features from Squarespace and BigCommerce are easily compared, but we must also look at the quality of those features. Squarespace Pros. Squarespace Cons. Let’s take a look.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista. So how can you stay competitive and differentiate your ecommerce fashion brand among a saturated online clothing industry?

Fashion 148
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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Ecommerce stores, on the other hand, are online platforms, where customers can purchase products using credit cards and other digital payment methods, and have them shipped to their homes, or a pickup location. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. What is Ecommerce?

eCommerce 104
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The 6 best SMSBump alternatives for 2023 (free and paid)

Omnisend

However, since it currently only supports Shopify and BigCommerce, and lacks omnichannel marketing features, it may not be the best platform for your business. Looking for the best SMSBump alternatives for your ecommerce store? The tool lacks omnichannel integration with other marketing platforms. Omnisend Shopify review: 4.8/5

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? 5 Omnisend is a powerful omnichannel marketing automation tool.

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Customer Experience Trends to Watch Out For in Ecommerce

Smile.io

E-commerce has revolutionized the way we shop forever. Data indicates that e-commerce accounts for over 14% of worldwide retail sales , and this figure is estimated to reach 22% by 2023. Customers Prioritize Experience Over Product or Service Customer experience is the new battlefield of e-commerce.