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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

There are SEO implications, which I’ll explain, and I’ll also share a few tips to help you make the most of passage indexing. Google passage indexing is an automated feature that pulls sections from pages into search engine results, even if the page covers a slightly different topic from the main one.

SEO 308
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This has many SEO-related benefits, too.

Marketing 335
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Search Engine Optimization Experts.

eCommerce 113
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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. For 2023, ecommerce predictions will be difficult to nail on the head. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Ongoing supply chain concerns.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

Top Trends for Ecommerce Marketers in 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. Paid search follows next at 54%.

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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. How Coronavirus Is Impacting Ecommerce.