Forrester eCommerce
MAY 7, 2018
A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact. In 2017, Amazon shipped more than $5B items through Prime. Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. For […].
RTP blog
MAY 7, 2018
By Justin Bougher, SiteSpect Weather and seasonal changes can have a big impact on retail sales and the type of products that see the most success. However, not all consumers across the U.S. will react to shifts in weather in the same way. In fact, a recent NRF report noted that just an 8-degree drop in temperature in mid-April will have a different impact on sales of bicycles, grills and outerwear in Phoenix (where bicycles and outwear interest grows), than it will in Chicago (where bicycle sal
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Forrester eCommerce
MAY 7, 2018
The demand for exceptional digital and customer experiences is exposing the constraints of existing technology organization practices. The people, processes, governance structures, and technology of the technology organization must change to drive and enable business success. CIOs need help, and enterprise architects (EAs) are best placed to influence and guide these digital transformations (see my […].
Ecommerce Platforms
MAY 7, 2018
The Shopify Lite plan is not only inexpensive, but it allows you to create a simple ecommerce store within minutes. That sounds like a pretty great deal, right? Well, it depends on the situation. For most online stores I'd recommend some of the regular Shopify pricing plans , considering you receive a full online store and shopping cart, and the features are far more robust for scaling up.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MAY 7, 2018
How to differentiate your brand in highly competitive markets, especially when competitors promptly copy anything that works? Learn from HaiDiLao, China’s most popular chain of hot-pot restaurants. HaiDiLao evokes positive emotions from customers with memorably crafted human interactions. The company empowers its staff to personalize experience delivery as customers or scenarios demand.
Klaviyo
MAY 7, 2018
The post Advanced Email Segmentation: Building Blocks of Email Targeting appeared first on Klaviyo.
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Rishi Rawat
MAY 7, 2018
Of the 7 conversion triggers, I obsess over Story is probably the most powerful. But, what is Story? Story is the emotion we evoke in the mind of the audience. The difference between an average and good story is 512x. Let me illustrate with a story. A sales guy has been working at a mattress store for 5 years. Like most brick and mortar businesses his store is facing margin pressures and diminishing foot traffic.
Forrester eCommerce
MAY 7, 2018
While the idea of digital has been around for years now, Indian firms are still at the beginner stage of digital maturity. Let’s face it – being digital is hard, especially for executives who are yet to come to terms with transformative impact it has on their organization. Forrester’s Digital Transformation forum is India’s flagship […].
FastSpring
MAY 7, 2018
The impending General Data Protection Regulation (GDPR) deadline is a hot topic on everyone’s mind these days. However, these regulations are a small step forward in the data privacy movement.
Forrester eCommerce
MAY 7, 2018
It’s a busy week with Digital Transformation Forum kicking off in Chicago tomorrow, but I managed to slip in a quick trip to Seattle to this year’s Microsoft Build developer conference. It’s hard to believe it’s been four years since Satya Nadella took over as CEO, but time flies. We detected early on in Satya’s […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Profitero
MAY 7, 2018
Great product content is a dual-threat weapon for accelerating your online sales. On one hand, it boosts traffic to your product pages by influencing where a product shows up in search. On the other hand, it influences conversion by providing the information consumers need to compare alternatives and justify decisions. As an example: Profitero worked with a leading food manufacturer to enhance content for two of their leading brands.
Forrester eCommerce
MAY 7, 2018
During my presentation at RSA Conference 2018 this year, I discussed what I refer to as the “Heisenberg Uncertainty Principle of Asset Management,” which states that it’s impossible to maintain an asset inventory list in a constantly evolving environment. Think of it this way: Your IT infrastructure is probably a lot like a giant jelly […].
TradeGecko
MAY 7, 2018
In the age of globalization, expanding your SME eCommerce business into multiple international markets is highly desirable. But knowing where to start and how to make sure you’re breaking into the right markets is not always familiar.
Sailthru
MAY 7, 2018
In an era of Ubers and Instacarts, we are accustomed to getting what we need on demand. While this has brought great benefits to our personal lives, this mindset can be counterproductive in business management. Currently, every technology offers a dashboard purporting “invaluable insights,” but all too often these are simply visualizations of convenient, surface metrics.
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Salsify
MAY 7, 2018
Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are increasingly shifting away from traditional purchase paths, they expect an experience similar to consumer shopping:mobile and self-service. With business e-commerce in the US projected to exceed 1.2 trillion dollars by 2020 , the pressure is on to capture this growth and bring digital transformation into B2B go-to-market operat
Klaviyo
MAY 7, 2018
The post Magento & Magento 2 Customers: Improved Integrations for Multi-Store Instances appeared first on Klaviyo.
iQmetrix
MAY 7, 2018
The following blog was written by iQmetrix Integrated Partner, Envysion and outlines how managed video solutions can combat fraud and mitigate loss for cell phone stores and repair shops. Scanning the customers in your storefront, butterflies stir in your stomach as you consider the likelihood that one customer at this very moment could be attempting to commit fraud.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Etail Solutions
MAY 7, 2018
It’s not unlike an invasion. Over 1-million new sellers joined Amazon marketplaces around the world last year, according to Marketplace Pulse. That’s around two every minute! It’s estimated that one-third of these sellers are located in China – and they’re infiltrating the lucrative, free-spending U.S. market with steadily increasing success. Is Amazon Giving Chinese… The post Red Dawn: The Chinese Assault on the U.S.
Dynamic Yield
MAY 7, 2018
The post Select Customers appeared first on Dynamic Yield.
Kissmetrics
MAY 7, 2018
Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are just phrases that people type into search boxes to describe what they’re looking for.
ItemMaster
MAY 7, 2018
There’s a major problem in the CPG industry that is causing headaches for just not manufacturers and retailers, but also (and most importantly) for consumers: product content, poor product content. As the avenues through which brands and consumers interact steadily increase in number, manufacturers and retailers find themselves piecing together product images and product information from multiple sources in a effort to reach customers where they are; what most often results, however, is product
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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