Thu.Jan 25, 2018

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. Trust. When consumers view a product page, they are looking for proof of quality and value.

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Competitive Advantages Aren’t Enough. Your Business Needs a Moat.

Kissmetrics

Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business in a similar way. Your business is the castle, and the moat is what protects your business from competitors. Some refer to this moat as a competitive advantage. The moat of a 14th-century castle.

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Email strategy teardown: Target

Klaviyo

A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. It uses what you know about your subscribers to send relevant, timely emails that drive sales. Do subscribers really care if their emails are relevant to them? Yes, they do. 70% of consumers are frustrated when content isn’t relevant to them, according to Exit Bee.

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Valentine’s Day Marketing Tips for Online Retailers

ecomdash

Valentine’s Day isn’t just about paper cards and teddy bears – it is a major consumer holiday with the potential to give you a bump in sales after the post-Christmas ecommerce lull. From social and email campaigns to sales promotions, there are many ways to promote your products for the holiday. Read more. The post Valentine’s Day Marketing Tips for Online Retailers appeared first on ecomdash.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Commerce Marketer Podcast: Real-Time Contextual Marketing and Email Personalization

Bronto

In this episode, Liveclicker's Justin Foster reveals how real-time contextual marketing can empower your personalization efforts and drive consumer engagement. The post The Commerce Marketer Podcast: Real-Time Contextual Marketing and Email Personalization appeared first on Bronto Blog.

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How Amazon will impact the supply chain in 2018

TradeGecko

In their 10-K annual report from 2017, Amazon stated that it had generated $6.4 billion in sales from retail subscription services alone. Wall Street firm Needham predicted that by 2021 Amazon would make up 50% of all US eCommerce, so we can expect 2018 to be another colossal year for the eCommerce giant.

More Trending

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Webinar: 5 Trends in Wholesale Distribution 2018

TradeGecko

2017 was an amazing year for wholesalers, with statista predicting that the global B2B eCommerce market is worth "US$7.7 trillion and that the B2B business is now dwarfing that of the B2C business". The buying trends of consumers and businesses are constantly shifting so retailers and wholesalers must find new and creative ways to stay on top of these changes in 2018.

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Distributed Order Management: Why are Frequent Updates Important?

OrderDynamics

Distributed Order Management: Why Are Frequent Updates Important? OrderDynamics customers get major updates rolled out six (6) times each year. Is that good? Should it be more frequent, or less? When considering an order management system, or frankly any retail technology, you need to think about a whether you want a yearly license and maintenance cycle, or have native SaaS based systems just auto-update.

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4 Essential Facts You Need To Know About eBay Amazon Integration

ChannelSale

Integration is perhaps the simplest way to enhance operational efficiency in any ecommerce endeavors especially in top performing marketplaces like Amazon and eBay. For new selling entities in these marketplaces that are still in two minds about approaching comprehensive solutions for end to end integration, here are 4 essential facts that can throw light upon the necessity and other details about the process….

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Customer Showcase: Whiskyloot – Subscription Whisky Exploration

Lemonstand

In 2017, Sydney-based startup Whisky Loot launched their curated subscription service on LemonStand. To develop their highly customized subscription-eCommerce site, they selected LemonStand agency partner We Are Visionists. Whisky Loot’s goal was to create an inviting and easy-to-understand process for their visitors to learn about and sign up for this unique service.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Whisbi gets nominated for the Global Mobile Award 2018 by GSMA

Whisbi

January 25, Barcelona - The GSMA announced Whisbi, as one of the final nominees for the Global Mobile Awards 2018 yesterday.

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How to Optimize Abandoned Cart Emails to Win Back Sales!

Demac Media

Are you leaving money on the table? We’ve all been there. Your customers have added items to the cart, but some aren’t making it to checkout. Cart abandonment is the worst! Did you know that up to 70% of all shopping carts will get abandoned before the purchase is complete? Luckily, a timely series of relevant emails can recover your lost sales. Level-up your abandon cart email strategy with the following tips from our in-house Email Marketing Manager, Chris Jackson, and the email experts at Kla

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Your Loyalty Program's Number One Mistake

Smile.io

So you have a loyalty program (or want to build one) - amazing! There are dozens of reasons a loyalty program increases your repeat customer rate and boosts your revenue. However, there’s also one reason it doesn’t.

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Hack Week: Nurturing Innovation at Weebly

Weebly

There are two characteristics unique to technology professionals who write code for a living: They have a strong passion to innovate, create, and solve problems which is what attracted them to the profession (software, hardware, ops, support, QA, etc…). Successful technology companies want to retain their talent. I challenge you to ask one or more members of your technical team(s), “What is the biggest obstacle to you innovating for our [your] company?”.

Demo 20
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retail innovation pays off this holiday season

Bamboo Rose

The holiday season is one of retail’s biggest times of year, and come January, everyone wants to see the numbers. Lacking a year-over-year increase in holiday sales can be significantly detrimental for retailers. The industry is quick to condemn poor performance – or sing the praises of those who show growth and ingenuity. This […]. The post Retail innovation pays off this holiday season appeared first on Bamboo Rose.

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Become an Empowered B2C Marketer

Optimizely

What does it mean to be an empowered marketer? Well, the Oxford English Dictionary defines empowerment as: “The process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights.”. That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data.

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