Fri.Feb 02, 2018

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How to (Realistically) Start an Online Ecommerce Business That Actually Grows

BigCommerce

Why people are starting online businesses. The most popular course at Stanford isn’t a STEM class. It isn’t in entrepreneurship, how to start a business, nor coding. It is one in how to design a happy life. The course is co-taught by Dave Evans, the former lead designer of Apple’s first mouse and co-founder of Electronic Arts. In those positions, he learned how to design for user experience and remove unnecessary elements.

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Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

Kissmetrics

People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And that’s why most people do keyword research wrong. Here’s the common mistake I always see. People do two things when researching new keywords: They look at estimated monthly search volume.

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Cyber Resilience, Retail And The Role Of Technology

RTP blog

By Nick East, Zynstra If 2017 is to be remembered for anything it will surely be the dramatic increase of data breaches and cyberattacks reported in the media. We all know cyber criminals are using increasingly sophisticated techniques to gain access to company networks, just as we know how the impact of such an occurrence can have devastating consequences on reputation, revenue and customer trust.

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How to Boost Ecommerce Sales During Slow Seasons

SellBrite

When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is especially true for those ecommerce businesses that sell products that consumers are more interested in purchasing and using at different times of the year, like running shoes or winter coats.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

Wiser

This is a guest article by?Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. Used correctly, these tools give you the ability to capture your fair share of the market, while striking your competitors where they are weakest. .

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Increasing Automotive Sales Revenue From Digital Channels 

Whisbi

Now that a growing part of the customer journey occurs online ( 81% of buyers now conduct online research before making a purchase decision), Automotive organizations face increasing pressure to become digitally innovative if they are to remain competitive and relevant.

More Trending

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

Online competition is fiercer than ever. This is why figuring out what to sell online is a strategy in and of itself. You’d be surprised how many people set up a store before identifying ecommerce opportunities. This is setting yourself up for failure. Choosing the right products to sell will impact every other business decision you make. Forget a pretty theme.

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Sales Kick Off 2018: GRIT

ChannelAdvisor

New year. New theme. New goal. There’s nothing like a sales kick off to get your juices flowing. With company swag in hand (thanks Marketing department!), both the Sales and Services teams cozied up for a day full of inspiration, laughter and unity. Walking in the door, the theme was immediate: GRIT. Now, as a company headquartered in the southeast, a few comics in the crowd feigned confusion.

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How to Calculate Average Order Value and 5 Tips to Increase It

Smile.io

Editor’s Note: This post was originally published in February 2015 and was updated for accuracy and comprehensiveness on February 2, 2018.

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[Video] Service & Repair: The New Buzzword

iQmetrix

The service & repair industry has been around for years, but recently it has been becoming a large buzz word in wireless. But it’s more than just cell phone repair; it’s the ever-changing landscape of what needs to be repaired. These products range from cell phones and drones to even home security systems. It’s a fast-paced industry that will continue to change and in order to allow for that change—while still being able to grow and profit—retailers need to be thinking about processes.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Psychology of Coupons: How Weebly Can Help You Use Them to Your Advantage

Weebly

Coupons might be that one final step that turns a potential sale into a lifelong customer — and their value is only increasing. In 2013 , 92% of consumers reported using coupons, up from 63.6% in 2007. This should really come as no surprise to anyone. We all know that coupons work, and many of us have bought something online simply because we had a coupon.

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Top 60 Best Online Shops and Key Marketing Tactics to Learn from Each One

Ecommerce Platforms

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales? We've teamed up with Ecommerce Design and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors. Making a good first impression is vital – how many poorly designed websites did you revisit after landing on them the first time?

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Shopify in 2018: No Longer a Startup

eCommerceFuel

New post from eCommerceFuel : Welcome to the first annual shopping cart month. Shopping carts are always in our conversations here, but we’ve never done a deep dive into it. If you like to nerd out on shopping cart software as much as I do, you’re in luck. This week, we’re going to talk Shopify with Carson McComas from Fuel Made. He really knows his stuff and was crucial in the redesign of my own store.

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Shopify in 2018: No Longer a Startup

eCommerceFuel

Welcome to the first ever shopping cart month at eCommerceFuel! I’ll be spending all of February diving deep into the most popular carts in the eCommerce space with people who know them inside-and-out. This week I’ll be talking Shopify with Carson McComas from FuelMade.com. He really knows his stuff and was crucial in the redesign of my own store.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.