Fri.Oct 04, 2019

8 Holiday Shipping Tips for Your eCommerce Business


Guest post by Easyship The holidays are always a magical time of year. holiday shipping

How To Determine Whether Your Marketing Is Working

Retail TouchPoints

All retail marketers try to measure the impact of their strategies and tactics. They have been asked to prove return on investment for too long to have survived without an answer. Yet many marketing teams use the wrong approach.

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5 reasons ecommerce should embrace blockchain [infographic]


Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent.

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Zero Trading Fees Are Here – So Are Significant Market Cap Losses

Forrester eCommerce

The bottom line: while this appears to be a typical price war among industry incumbents, what we’re seeing is a broader fight for trading volume and relevance started by digital disruptor Robinhood who used technology to upend the status quo.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age


Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

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Nick Dujnic Q&A: Building Synergy Between Programmatic and Email


Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance.

The Key To Your AI Transformation: Think Like A Supervillain

Forrester eCommerce

Want to take over the world using AI? Contrary to popular belief, AI isn’t going to design a plan for AI-enabled world domination for you. And don’t hold your breath, it won’t be doing so anytime soon.)


5 Tips On How To Use Email Channel For CBD Marketing in 2020


After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products.

A Lesson On Facial Recognition, Privacy, And GDPR From The Far North

Forrester eCommerce

(Jeremy Vale coauthored this post.)


Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

[Guest Blog] How To Make The Most of Marketplaces Without Losing Your Own E-Commerce Business


Companies often struggle initially when building an e-commerce presence and subsequently when trying to increase in scale. The most successful method of growing with e-commerce, in my opinion, involves a great website that then connects to additional marketplaces, such as Amazon, Walmart and eBay. . You never want to get too reliant on any one channel for product sales. If a company like Amazon changes its listings and you move down the listings page, your sales could massively drop.

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The Future Of Services: An Interview On Why We’re Launching This Research

Forrester eCommerce

This is an interview that Allen Bonde and I did to launch our coverage of the future of services. Markets and firms are changing dramatically under the relentless forces unleashed by technology. Customers’ expectations rise continuously. Firms die or thrive based on their ability to reinvent their businesses to reach and serve customers. And […]. age of the customer

A Gift to You: The Ecommerce Holiday Playbook


The holiday season is coming up and now is the time to prepare your company for success. The holidays are a great time to boost your sales and increase your brand awareness by following a plan that supports a global campaign for your company.

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Ecommerce Holiday Customer Service Tips: Keep Shoppers in the Spirit


The holiday season is here. Use these tips to improve your customer service and turn holiday shoppers into loyal, year-round customers. The post Ecommerce Holiday Customer Service Tips: Keep Shoppers in the Spirit appeared first on Ecomdash. Holidays

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Try This Test: Compare Conversion Rates Between Browsers

ROI Revolution

Published October 5, 2019. A quick search will yield thousands of articles filled with best practices for boosting your conversion rates. At ROI Revolution, we believe in testing, testing, testing. We’re all selling different products, using different pitches, and relying on different platforms.

Rescuing Your Productivity from Weaponized Phone Calls


Today I am going to be talking about phone calls—specifically how phone calls are one of the most misused forms of business communication known to mankind. So what is the appropriate way to approach telephone calls as an entrepreneur in 2019?