TradeGecko

OCTOBER 4, 2019

Guest post by Easyship The holidays are always a magical time of year.

Shipping 94

Shipping eCommerce 94

RTP blog

OCTOBER 4, 2019

All retail marketers try to measure the impact of their strategies and tactics. They have been asked to prove return on investment for too long to have survived without an answer. Yet many marketing teams use the wrong approach. In fact, the most common approaches to knowing what marketing is working don’t actually measure ROI at all. Forrester found that marketers spent approximately $1.09 billion in 2017 to measure their impact.

Marketing 150

Marketing Retail Other Improvements 150

GetElastic

OCTOBER 4, 2019

Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent. Since 2008, blockchain currency has changed how people view financial transactions. It wasn’t backed by any commodity and had no central authority or bank for that matter.

Payment Services 142

Payment Services eCommerce EDI Cryptocurrencies 142

Forrester eCommerce

OCTOBER 4, 2019

This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].

Books 333

Books Improvements 333

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

OCTOBER 4, 2019

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to…

Fashion 201

Fashion Consumer 201

Forrester eCommerce

OCTOBER 4, 2019

(Jeremy Vale coauthored this post.) All eyes may be on on Hong Kong right now and its use of facial recognition to identify protesters, but a far more enlightening case — for those fortunate to have less antagonistic relationships with local authorities — can be found in the small Swedish town of Skellefteå (“sche-left-eye-o“), […].

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Forrester eCommerce

OCTOBER 4, 2019

Want to take over the world using AI? Contrary to popular belief, AI isn’t going to design a plan for AI-enabled world domination for you. (And don’t hold your breath, it won’t be doing so anytime soon.) Instead, it is on you to identify the untapped, world-changing business opportunities that best leverage AI’s unique strengths […].

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Liveintent

OCTOBER 4, 2019

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance. He followed with another stunner: Chances are many in the crowd already programmatically buy native and display ads in email and just don’t know it.

Mobile 82

Mobile Presentation Fashion Marketing 82

Forrester eCommerce

OCTOBER 4, 2019

This is an interview that Allen Bonde and I did to launch our coverage of the future of services. Markets and firms are changing dramatically under the relentless forces unleashed by technology. Customers’ expectations rise continuously. Firms die or thrive based on their ability to reinvent their businesses to reach and serve customers. And […].

Technology 306

Technology Customer Marketing 306

FastSpring

OCTOBER 4, 2019

The holiday season is coming up and now is the time to prepare your company for success. The holidays are a great time to boost your sales and increase your brand awareness by following a plan that supports a global campaign for your company. This is why we created our newest guide, The Ecommerce Holiday Playbook! What is Inside the Ecommerce Holiday Playbook?

Gifts 64

Gifts eCommerce Information Marketing 64

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

OCTOBER 4, 2019

The bottom line: while this appears to be a typical price war among industry incumbents, what we’re seeing is a broader fight for trading volume and relevance started by digital disruptor Robinhood who used technology to upend the status quo. The correct response to digital disruption is not to engage in price wars but to […].

Marketing 303

Marketing Technology Financial Services Customer 303

ROI Revolution

OCTOBER 4, 2019

Published October 5, 2019. A quick search will yield thousands of articles filled with best practices for boosting your conversion rates. At ROI Revolution, we believe in testing, testing, testing. We’re all selling different products, using different pitches, and relying on different platforms. What works for one site does not always work for another – so test it!

Mobile 60

Mobile Article Presentation Improvements 60

ecomdash

OCTOBER 4, 2019

The holiday season is here. Use these tips to improve your customer service and turn holiday shoppers into loyal, year-round customers. The post Ecommerce Holiday Customer Service Tips: Keep Shoppers in the Spirit appeared first on Ecomdash.

eCommerce 60

eCommerce Customer Improvements 60

Braintree

OCTOBER 4, 2019

Thanks to EMV chip technology, Australian merchants have enjoyed a significant reduction of fraudulent in-person credit card transactions, with losses from counterfeit/skimming fraud at their lowest since 2006. 1 However, that doesn't mean credit card fraud went away. As in-person fraud became more difficult, criminals shifted their efforts to the digital realm and began focusing on what’s known as Card-Not-Present (CNP) fraud.

Merchant Services 52

Merchant Services Payment Services Payments Customer 52

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

eCommerceFuel

OCTOBER 4, 2019

Today I am going to be talking about phone calls—specifically how phone calls are one of the most misused forms of business communication known to mankind. So what is the appropriate way to approach telephone calls as an entrepreneur in 2019? In this episode, I share my ground rules for scheduling a call, the importance of deciding what you’re trying to accomplish before making a call, and more.

Shopping Carts 24

Shopping Carts eCommerce 24

ChannelAdvisor

OCTOBER 4, 2019

Companies often struggle initially when building an e-commerce presence and subsequently when trying to increase in scale. The most successful method of growing with e-commerce, in my opinion, involves a great website that then connects to additional marketplaces, such as Amazon, Walmart and eBay. . You never want to get too reliant on any one channel for product sales.

eCommerce 67

eCommerce Blog Channel Accessories 67