Fri.Oct 04, 2019

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8 Holiday Shipping Tips for Your eCommerce Business

TradeGecko

Guest post by Easyship The holidays are always a magical time of year.

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How To Determine Whether Your Marketing Is Working

RTP blog

All retail marketers try to measure the impact of their strategies and tactics. They have been asked to prove return on investment for too long to have survived without an answer. Yet many marketing teams use the wrong approach. In fact, the most common approaches to knowing what marketing is working don’t actually measure ROI at all. Forrester found that marketers spent approximately $1.09 billion in 2017 to measure their impact.

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5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent. Since 2008, blockchain currency has changed how people view financial transactions. It wasn’t backed by any commodity and had no central authority or bank for that matter.

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The Client Book Club

Forrester eCommerce

This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to…

Fashion 201
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Zero Trading Fees Are Here – So Are Significant Market Cap Losses

Forrester eCommerce

The bottom line: while this appears to be a typical price war among industry incumbents, what we’re seeing is a broader fight for trading volume and relevance started by digital disruptor Robinhood who used technology to upend the status quo. The correct response to digital disruption is not to engage in price wars but to […].

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More Trending

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The Future Of Services: An Interview On Why We’re Launching This Research

Forrester eCommerce

This is an interview that Allen Bonde and I did to launch our coverage of the future of services. Markets and firms are changing dramatically under the relentless forces unleashed by technology. Customers’ expectations rise continuously. Firms die or thrive based on their ability to reinvent their businesses to reach and serve customers. And […].

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Nick Dujnic Q&A: Building Synergy Between Programmatic and Email

Liveintent

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance. He followed with another stunner: Chances are many in the crowd already programmatically buy native and display ads in email and just don’t know it.

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The Key To Your AI Transformation: Think Like A Supervillain

Forrester eCommerce

Want to take over the world using AI? Contrary to popular belief, AI isn’t going to design a plan for AI-enabled world domination for you. (And don’t hold your breath, it won’t be doing so anytime soon.) Instead, it is on you to identify the untapped, world-changing business opportunities that best leverage AI’s unique strengths […].

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A Gift to You: The Ecommerce Holiday Playbook

FastSpring

The holiday season is coming up and now is the time to prepare your company for success. The holidays are a great time to boost your sales and increase your brand awareness by following a plan that supports a global campaign for your company. This is why we created our newest guide, The Ecommerce Holiday Playbook! What is Inside the Ecommerce Holiday Playbook?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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A Lesson On Facial Recognition, Privacy, And GDPR From The Far North

Forrester eCommerce

(Jeremy Vale coauthored this post.) All eyes may be on on Hong Kong right now and its use of facial recognition to identify protesters, but a far more enlightening case — for those fortunate to have less antagonistic relationships with local authorities — can be found in the small Swedish town of SkellefteĂĄ (“sche-left-eye-o“), […].

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Try This Test: Compare Conversion Rates Between Browsers

ROI Revolution

Published October 5, 2019. A quick search will yield thousands of articles filled with best practices for boosting your conversion rates. At ROI Revolution, we believe in testing, testing, testing. We’re all selling different products, using different pitches, and relying on different platforms. What works for one site does not always work for another – so test it!

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Ecommerce Holiday Customer Service Tips: Keep Shoppers in the Spirit

ecomdash

The holiday season is here. Use these tips to improve your customer service and turn holiday shoppers into loyal, year-round customers. The post Ecommerce Holiday Customer Service Tips: Keep Shoppers in the Spirit appeared first on Ecomdash.

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Strong Customer Authentication in Australia: Understanding AusPayNet’s CNP Fraud Mitigation Framework

Braintree

Thanks to EMV chip technology, Australian merchants have enjoyed a significant reduction of fraudulent in-person credit card transactions, with losses from counterfeit/skimming fraud at their lowest since 2006. 1 However, that doesn't mean credit card fraud went away. As in-person fraud became more difficult, criminals shifted their efforts to the digital realm and began focusing on what’s known as Card-Not-Present (CNP) fraud.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Rescuing Your Productivity from Weaponized Phone Calls

eCommerceFuel

Today I am going to be talking about phone calls—specifically how phone calls are one of the most misused forms of business communication known to mankind. So what is the appropriate way to approach telephone calls as an entrepreneur in 2019? In this episode, I share my ground rules for scheduling a call, the importance of deciding what you’re trying to accomplish before making a call, and more.

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[Guest Blog] How To Make The Most of Marketplaces Without Losing Your Own E-Commerce Business

ChannelAdvisor

Companies often struggle initially when building an e-commerce presence and subsequently when trying to increase in scale. The most successful method of growing with e-commerce, in my opinion, involves a great website that then connects to additional marketplaces, such as Amazon, Walmart and eBay. . You never want to get too reliant on any one channel for product sales.