Mon.Oct 21, 2019

How Gen Z Is Shaping The Future Of Atlanta Retail

Retail TouchPoints

By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations.

Email Marketing 101: How Strategic Email Campaigns Can Be Used To Accelerate Sales


Email marketing campaigns are essential to every ecommerce shop’s arsenal. When it comes to promotions, there’s really no better way… Email Marketing

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Calculate A Break-Even Point – Analysis, Definition and Formula

Ecommerce Platforms

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan.

Channel Automation Becomes Table Stakes For Partnership Success

Forrester eCommerce

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

The Best 2019 Black Friday Prep Tips from the Experts [Roundup]


No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away.

More Trending

How To Setup A Professional Email Address For Free In 3 Steps

My Wife Quit Her Job

Whenever I receive a promotional email from a non professional email address like Gmail, Yahoo, Hotmail or in the worst case AOL:), I immediately lose respect for that business.

The Security Snapshot: Renew Your Security Program This Season

Forrester eCommerce

“Life starts all over again when it gets crisp in the fall.” — F. Scott Fitzgerald, “The Great Gatsby” Fall is officially upon us. Leaves are piling up in our yards, and there is a chill in the air.

9 Easy and Effective Holiday Newsletter Ideas


The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Planning your Data Collection projects for your eCommerce projects


It’s no secret that having a correct and complete data recording methodology is one of the main desires and interests of most online businesses, no matter how big or small. After all, collecting qualitative data not only saves you money, but could also bring you good business when used efficiently.

Blog 78

Make Your Email Marketing Sing This Holiday Season

Forrester eCommerce

Email is still among the most cost-effective tools that marketers have. Learn how to maximize its impact as the holidays approach. age of the customer digital marketing holiday

Trends Analysis: Building a Loyal Customer Base With Paid Memberships


Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s exactly what dozens of brands and retailers are starting to do, however.

Demystifying The Information Sharing Alphabet Soup

Forrester eCommerce

Cyber Threat Intelligence is an overcrowded space that is overdue for contraction.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

9 Easy and Effective Holiday Newsletter Ideas


The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start.

Tech Skills Platforms Are Coming Of Age

Forrester eCommerce

Ask any CEO or business executive about their biggest challenges, and you will see people/talent management rising to the top of the list. This is no different for CIOs, as there is a shortage of tech talent. This has led to a whole series of employee experience and engagement research to help executives attract, retain, […]. age of the customer

Creating Your Perpetual Holiday: From the Desk of Timothy Seward

ROI Revolution

Published October 21, 2019. The holidays are nearly upon us. This is the magical season when neighborhood homes begin to gradually light up with holiday cheer, and ecommerce sites all light up in unison for five days before flickering back down to normal. Ecommerce website conversion rates soar between Thanksgiving and Cyber Monday. Consumer brands frequently see a 1.5X – 2X lift.

Arts 60

Browser Based Attacks, Our Customers And Us

Forrester eCommerce

Cybersecurity Awareness Month is a good time to remind ourselves that the responsibility to secure the customer experience goes beyond our infrastructure and all the way out to the browser. For organizations that are passionate about protecting their customers, browser based attacks are particularly frustrating because the impact directly affects your customers. While some browser […]. age of the customer application security cybersecurity security & risk

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Optimize your B2B relationships at B2B Online Europe


If you’re a B2B ecommerce practitioner now is the time to start planning for what you want this time next year to look like for you and your organization. Are you providing the experiences your customers want and demand? Are you thinking beyond the web?

B2B 78

The European Tech Market Will Slow In 2020 After A Decent 2019

Forrester eCommerce

European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”). European business and government purchases […]. age of the customer chief information officer (CIO) Europe tech market forecast tech market outlook

5 Tips To Explode Your WooCommerce Store Sales


Do you own a WooCommerce store? Then you must be acknowledged that the festive season is around the corner. If you’re looking to boost sales on it, you’ve landed on the right post. Coming straight to the point.

IoT Brings Value To Your Supply Chain… If You Can Find The Talent

Forrester eCommerce

Michele Pelino and I have been digging into Forrester’s Technographics data, looking at big opportunities for the internet of things (IoT) — and identifying some of the consistent stumbling blocks to adoption. Michele and Frank Gillett have already done some great work here, updating documents like the Internet of Things Heat Map each year for […]. age of the customer internet of things (IoT) supply chain management data infographic internet of things IoT supply chain

Q&A with the Experts: Amazon Advertising Best Practices for the Holidays


The holidays are fast approaching and brands and retailers of all sizes are busy with last-minute preparations. To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series. . The ChannelAdvisor Managed Services team works with clients every day to provide strategy and execution in their e-commerce efforts — maximizing their presence on marketplaces and optimizing their digital marketing campaigns. .

A Content Strategy Tale — Good Bridges Make Good Neighbors

Forrester eCommerce

I recently published a report on content. This time, however, technology does not take center stage. It’s an ingredient for sure, but instead, a new operational paradigm steals the spotlight.

Facebook Ads Getting Too Expensive? Here’s How To Protect Your Digital Advertising Strategy


Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States.

IoT in Retail: The Shopping and Purchasing Experience


If you’re feeling a little antsy for MWCLA this week, we don’t blame you. Top-notch talks, the chance to network with industry-leading experts, plus, iQmetrix is throwing a party ? Featured Mobile World Congress LA 2019 MWCLA

??SendFox review with pricing, lifetime deals, features, Mailchimp comparison and more


Even if you’re reasonably happy with your current platform, there’s always room for saving time and/or money or improving other aspects of your business. My SendFox review takes you through what you can expect from the platform and how it compares with one of the most popular platforms out there, Mailchimp. What is SendFox? The […]. The post 🦊SendFox review with pricing, lifetime deals, features, Mailchimp comparison and more appeared first on AcquireConvert. ecommerce

5 very interesting content types for interactive emails, you might not know.

Email Audience

2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year.