RTP blog
OCTOBER 21, 2019
By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations. By taking a deeper dive into the demographics and psychographics of Generation Z, retailers can alter the way they utilize their brick and mortar locations and the function of these stores in driving overall sales.
BigCommerce
OCTOBER 21, 2019
Email marketing campaigns are essential to every ecommerce shop’s arsenal.
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Ecommerce Platforms
OCTOBER 21, 2019
To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.
Forrester eCommerce
OCTOBER 21, 2019
Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Omnisend
OCTOBER 21, 2019
No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
OCTOBER 21, 2019
For retailers and brands, website localization is key to your success in global markets. It is difficult (and unrealistic) to localize 100% of your content in every market, but our research reveals several crucial features to tailor your offering and message. My latest research, “Seven Must-Haves For Successful Website Localization,” highlights the must-have features and […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
OCTOBER 21, 2019
“Life starts all over again when it gets crisp in the fall.” — F. Scott Fitzgerald, “The Great Gatsby” Fall is officially upon us. Leaves are piling up in our yards, and there is a chill in the air. As everyone digs their sweaters and jackets out of the back of their wardrobes, think about […].
Omnisend
OCTOBER 21, 2019
The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan. Read more The post 9 Easy and Effective Holiday Newsletter Ideas appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
OCTOBER 21, 2019
Ask any CEO or business executive about their biggest challenges, and you will see people/talent management rising to the top of the list. This is no different for CIOs, as there is a shortage of tech talent. This has led to a whole series of employee experience and engagement research to help executives attract, retain, […].
ESW
OCTOBER 21, 2019
Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s exactly what dozens of brands and retailers are starting to do, however. Paid memberships are on the rise, spurred on by wildly successful and hugely popular Amazon Prime. Perhaps you’re thinking of creating your own program, too.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 21, 2019
Cybersecurity Awareness Month is a good time to remind ourselves that the responsibility to secure the customer experience goes beyond our infrastructure and all the way out to the browser. For organizations that are passionate about protecting their customers, browser based attacks are particularly frustrating because the impact directly affects your customers.
Omniconvert
OCTOBER 21, 2019
It’s no secret that having a correct and complete data recording methodology is one of the main desires and interests of most online businesses, no matter how big or small. After all, collecting qualitative data not only saves you money, but could also bring you good business when used efficiently. Over the past many years, I have encountered a number of extremely… The post Planning your Data Collection projects for your eCommerce projects appeared first on ECOMMERCE GROWTH Blog.
Forrester eCommerce
OCTOBER 21, 2019
Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient. His firm unveiled its flagship software-defined edge services platform last week, which it claims delivers 5–9 times better technological advantage, productivity, performance, […].
GetElastic
OCTOBER 21, 2019
If you’re a B2B ecommerce practitioner now is the time to start planning for what you want this time next year to look like for you and your organization. Are you providing the experiences your customers want and demand? Are you thinking beyond the web? With so much to consider, many practitioners find themselves overwhelmed and often look to the digital savvy organizations and experts to help guide them.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
OCTOBER 21, 2019
European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”). European business and government purchases […].
MakeWebBetter
OCTOBER 21, 2019
Do you own a WooCommerce store? Then you must be acknowledged that the festive season is around the corner. If you’re looking to boost sales on it, you’ve landed on the right post. Coming straight to the point. You’ll be getting some tips that’ll explode your WooCommerce store sales and it doesn’t take too much […]. The post 5 Tips To Explode Your WooCommerce Store Sales appeared first on MakeWebBetter.
Forrester eCommerce
OCTOBER 21, 2019
Email is still among the most cost-effective tools that marketers have. Learn how to maximize its impact as the holidays approach.
Omnisend
OCTOBER 21, 2019
The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan. Read more The post 9 Easy and Effective Holiday Newsletter Ideas appeared first on Ecommerce Marketing Automation | Omnisend.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
OCTOBER 21, 2019
Cyber Threat Intelligence is an overcrowded space that is overdue for contraction. In general, we see it filled with smaller vendors with founders who come from an intel background, got enough funding to land a Fortune 100 client (not exclusively, mind you), and have put their logo into every pitch deck they use when going […].
ChannelAdvisor
OCTOBER 21, 2019
The holidays are fast approaching and brands and retailers of all sizes are busy with last-minute preparations. To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series. . The ChannelAdvisor Managed Services team works with clients every day to provide strategy and execution in their e-commerce efforts — maximizing their presence on marketplaces and optimizing their digital marketing campaigns. .
iQmetrix
OCTOBER 21, 2019
If you’re feeling a little antsy for MWCLA this week, we don’t blame you. Top-notch talks, the chance to network with industry-leading experts, plus, iQmetrix is throwing a party ?
AcquireConvert
OCTOBER 21, 2019
Even if you’re reasonably happy with your current platform, there’s always room for saving time and/or money or improving other aspects of your business. My SendFox review takes you through what you can expect from the platform and how it compares with one of the most popular platforms out there, Mailchimp. What is SendFox? The […]. The post 🦊SendFox review with pricing, lifetime deals, features, Mailchimp comparison and more appeared first on AcquireConvert.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
OCTOBER 21, 2019
Michele Pelino and I have been digging into Forrester’s Technographics data, looking at big opportunities for the internet of things (IoT) — and identifying some of the consistent stumbling blocks to adoption. Michele and Frank Gillett have already done some great work here, updating documents like the Internet of Things Heat Map each year for […].
Liveintent
OCTOBER 21, 2019
Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States. But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform.
ROI Revolution
OCTOBER 21, 2019
Published October 21, 2019. The holidays are nearly upon us. This is the magical season when neighborhood homes begin to gradually light up with holiday cheer, and ecommerce sites all light up in unison for five days before flickering back down to normal. Ecommerce website conversion rates soar between Thanksgiving and Cyber Monday. Consumer brands frequently see a 1.5X – 2X lift.
Forrester eCommerce
OCTOBER 21, 2019
I recently published a report on content. This time, however, technology does not take center stage. It’s an ingredient for sure, but instead, a new operational paradigm steals the spotlight. The main reason: Change management — the intersection of org structure and culture — is the biggest barrier to success in digital experience initiatives (see the “Forrester Infographic: The State Of DX, […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Email Audience
OCTOBER 21, 2019
2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year. We all are email marketers here, so what we need is some new and — what’s more important — actionable tactics to engage subscribers, make them click, and therefore boost our email conversion. Interactive content in emails is what can help with that.
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