Thu.Jul 25, 2019

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The Future Of Work Is An Adaptive Workforce

Forrester eCommerce

To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately, C-level technology and business leaders are often uncertain on how to do it. We’ve just released a major new report, “The Adaptive Workforce […].

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10 Tips For Marketing To Baby Boomers: Selling To The Boomer Generation in 2019

BigCommerce

74 million. That’s how many baby boomers are currently living in the United States, according to Pew Research Center.

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Manufacturers’ Digital Transformation Will Fail Without Both IT And OT

Forrester eCommerce

If you believe the stereotypes, then the worlds of information technology (IT) and operational technology (OT) are very different. In one, ranks of commoditized beige boxes hold institutional memory, critical intellectual property, and the bosses’ email: The data center is everything. In the other, proprietary, expensive, and arcane electromechanical monsters lurk next to the production […].

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Amazon one-click checkout patent has expired. Should merchants use it?

GetElastic

It’s approaching two years since Amazon’s patented one-click checkout feature expired on September 11, 2017, granting license-and-lawsuit free use for online merchants. During the patent’s life, Amazon legally strong armed chief rival Barnes and Noble into removing its own version of the feature, while licensing to Apple to the tune of $1 million per year.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Antanas Baksys: Voice search is not completely changing e-commerce just yet

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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July 2019 Monthly Marketing Recap

ROI Revolution

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. .

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4 Reasons Why Your Business Should Consider Switching from PayPal to a Full-Service Partner

FastSpring

Ecommerce sales are already growing at an alarming rate. And to take advantage of all this growth, many online businesses are working hard to ensure that they’ve covered all their bases. One question that gets asked frequently, is when online businesses should consider switching from accepting payments through a payment solution like PayPal and transitioning over to a comprehensive ecommerce platform.

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Hot Ecommerce Trends For Summer 2019

ecomdash

It’s predicted that worldwide ecommerce Sales will hit $4.88 trillion within the next two years, with an expected 2.14 billion global online buyers. It’s crucial that ecommerce businesses stay up-to-date with trends to remain relevant with buyers and competitive with other online businesses. We’re here to help you out! We’ve outlined some summer 2019 hot ecommerce trends you need to know about. 6 Top Ecommerce Trends for the Coming Months.

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Getting the Most from Your eCommerce Product Pages

Kibo

Product pages do a lot of heavy lifting on omnichannel eCommerce sites. They serve as landing pages in paid and organic search results and on social media; they contain real-time inventory and fulfillment information; they integrate user-generated and official content; and via cross-sells they often suggest alternatives and complementary choices. Not surprisingly, then, improving product pages is a priority for 60% of merchants , according to technology researcher Forrester, while personalizatio

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What Home Furnishing Retailers Can Learn from the Auto Industry

PERQ

The post What Home Furnishing Retailers Can Learn from the Auto Industry appeared first on PERQ.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Tompkins International Announces Strategic Alliance with Etail Solutions

Etail Solutions

MonarchFx and NexusFx, both Tompkins International companies, have formed a strategic alliance with Etail Solutions. This alliance will enhance and complete product and service offerings for all clients. The synergies of going to market together will make all three businesses more competitive. Together they are offering top brands and sellers unrivaled digital commerce capabilities, topline growth… The post Tompkins International Announces Strategic Alliance with Etail Solutions appeared f

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The Definitive Guide to Mobile Deep Linking

Kissmetrics

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.

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Square Cash Review: The Painless Payment App (July 2019)

Ecommerce Platforms

It's becoming increasingly less common for people to carry cash. We're all so used to flashing our phone for contactless payments, or simply handing over a piece of plastic whenever we need to make a purchase. In 2013, PayPal purchased the mobile payment service, Venmo, to help it take the next step into payment future. In the same year, competing transaction company Square launched their own “Square cash” solution, followed quickly by Square Cash for business.

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How Dynamic Personalization Powers Great Marketing

Optimizely

Your customers don’t just want personalization, they expect it. In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing. However, that’s easier said than done.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Top Social Media Management Tools for eSellers in 2019

Payoneer

What steps are you taking to reach your target audience as an eSeller? The impact of social media on eCommerce is well known, as it plays a significant role in your marketing efforts. Fortunately, there are social media tools that can save you precious time by helping you to post onto multiple social networks at the same time, schedule your posts wisely, generate great content ideas, track your efforts, and streamline your workflow – even ensuring that your content reaches the right people at th