Fri.Sep 04, 2020

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Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing

Forrester eCommerce

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM). In particular, I have been investigating findings from EMEA, which we will be sharing at our upcoming Summit EMEA, as well as identifying global […].

Marketing 399
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How Hyperlocal Fulfillment Helped Loblaw Handle A Sudden 4X E-Commerce Surge

Retail TouchPoints

As an essential retailer, Canadian supermarket giant Loblaw was in a good position to weather the COVID-19 outbreak. However, when e-Commerce sales spike 4X in a matter of days, even strong retailers can feel the strain. Previously, Loblaw’s e-Commerce sales were a fraction of its brick-and-mortar business — but that was changing in a hurry. Loblaw offered same-day pickup even before the pandemic hit, but rising demand required the retailer to rethink how it handled its online business.

eCommerce 307
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Contact centers reacted to Covid-19 quite well. Its now time to respond with the same rigor.

Forrester eCommerce

I have had the opportunity to get up close and personal in managing crises at contact centers. In my view, most contact centers dealt with Covid-19 challenges with an amazing tenacity and resourcefulness in solving for people, technology, and business continuity. They also reacted with a lot of agility in supporting client requirements despite lockdowns […].

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How Marketing Siloing May Be Ruining Your Business

Kissmetrics

According to Investopedia , a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity.

Marketing 300
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Volusion Bankruptcy: What This Means For eCommerce

Groove

Volusion has always been a trusted company that provides cloud-hosted online stores for relatively smaller businesses. The company revolves around helping other businesses leverage eCommerce to grow. Unfortunately, many unexpected events have happened for Volusion in the past year. Things took a turn for the worst last September when the company's Google Cloud got hacked.

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The Best Credit Card Processing Companies (In-Depth Review)

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple and secure for both parties.

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5 Subtle Ways to Improve On-Site eCommerce Customer Experience

lateshipment

An eCommerce business needs to get a lot of things right in order to maximize its capacity to generate sales. From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Ultimately, this can be every bit as important as some other efforts that people tend to talk about more frequently.

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The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce

Retail TouchPoints

Behavioral Personalization : In the post-COVID era the closure or inaccessibility of physical stores has led to an acceleration in the movement of sales towards e-Commerce. According to the U.S. Department of Commerce, e-Commerce retail sales grew by 25% during the quarter ending June 2020, while grocery stores and building and garden suppliers each saw a 13% growth over this period.

eCommerce 195
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How to Sell Toys Online (Sep 2020): A Beginner’s Guide

Ecommerce Platforms

If you're here reading this blog post, you probably want to know how to sell toys online. Perhaps you're looking for a new full time business venture? Or maybe you're thinking about taking up a side hustle? Either way, the toy niche can be incredibly lucrative. In fact, in 2019, the toy market was worth a whopping $90.7 billion ! That's a lot of dough.

Toys 181
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7-Eleven Pilots Instacart Delivery In 750+ Stores

Retail TouchPoints

7-Eleven is piloting store-to-door delivery with Instacart in more than 750 stores in the Dallas, Miami, Baltimore and Washington D.C. metropolitan areas, prior to rolling out the same-day delivery service nationally to more than 7,000 locations. 7-Eleven is Instacart’s first national convenience store partner. “Our success is built on continued innovation that ensures we continue offering our customers exceptional products and services when and where they want them,” said Chris Tanco, COO

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Subtle Ways to Improve On-Site eCommerce Customer Experience

lateshipment

An eCommerce business needs to get a lot of things right in order to maximize its capacity to generate sales. From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Ultimately, this can be every bit as important as some other efforts that people tend to talk about more frequently.

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Bobby’s Foods rolls out ‘uniquely shaped’ crisps

TalkingRetail

Food distributor Bobby’s Foods is launching a new range of crisps into convenience stores. Strips potato chips will be available from 7 September in Salt & Vinegar, Cheese & Onion, and BBQ flavours, in 90g bags retailing at £1. The company said the packaging has been designed to make the most of the limited shelf.

Retail 110
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With new menswear hire, Nordstrom tackles a major weakness

RetailDive

Former Highsnobiety Editorial Director Jian DeLeon arrives as S&P Global Ratings downgraded the retailer, citing lasting impacts from the pandemic.

Retail 102
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eCommerce Growth Show Ep. 20: How to scale internationally on Shopify

Omniconvert

Moving your eCommerce store to Shopify? Not sure how to do this or are you stuck in the middle? Low. The post eCommerce Growth Show Ep. 20: How to scale internationally on Shopify appeared first on ECOMMERCE GROWTH Blog.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retail Therapy: Red Wing reimagines the Labor Day promo

RetailDive

To help unemployed U.S. workers, the shoe brand called on other companies to put aside deals and discounts this holiday and promote open jobs.

Retail 103
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Shopper confidence remains low but small signs of recovery – new survey shows

TalkingRetail

Shopper confidence remains very low and almost one in three expects to be worse off in the year ahead but there are small signs of recovery, a new consumer survey shows. The latest shopper confidence index from the IGD, the grocery industry’s research and training charity, shows that although consumer confidence was low in August.

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Instacart jumps into c-store delivery with 7-Eleven partnership

RetailDive

The multi-phased launch is live in 750 stores, with plans to eventually scale to more than 7,000 locations across the country.

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Mars Wrigley unveils new products for Christmas 2020 portfolio

TalkingRetail

Mars Wrigley UK has launched several new products into its Christmas 2020 confectionery portfolio. Galaxy Caramel Truffles join the portfolio this year, available from this month in a 212g pack retailing at £4.99, which Mars said are the perfect gift or addition to a Christmas party. The Galaxy Truffles range also includes a new 329g.

Gifts 77
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Neiman Marcus foe arrested as retailer tries to cross bankruptcy finish line

RetailDive

The retailer filed the third version of its bankruptcy plan on Friday as it eyes reorganization and an exit from a dramatic bankruptcy.

Retail 79
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Tropicana launches lower sugar juice range

TalkingRetail

Tropicana is launching a new range of juice drinks containing 40% less sugar and 40% fewer calories, in a move designed to focus on “addressing sugar content, which is a key barrier for shoppers to purchasing food and drinks products”. Tropicana Lean is available in Citrus Fruit, Mixed Berry, and Tropical Fruit flavours in 900ml.

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Retailers, trade groups join coalition against counterfeit sales

RetailDive

In the eyes of the Buy Safe America Coalition, third-party platforms' efforts to stop knockoffs have fallen short.

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Tropicana unveils re-launched functional juice range

TalkingRetail

Tropicana has re-launched its functional juice range with a new name, design, and recipes to “highlight the functional benefits to shoppers more clearly”. The new Tropicana + range is available in Vitamin Victory, Berry Boost, Power Punch, and Viva Vitality, each with added vitamins and minerals. The flavours are available now in 750ml bottles made.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Build vs. Buy - Marketing Data Infrastructures

Funnel.io

To make your business truly data-driven you need to have full control over the data. A well-designed data collection solution gathers data from multiple sources and makes it available in one place. In the marketing world, this foundation enables you to make strategic decisions about which channels to continue investing in, where the budget should be allocated and what platforms are providing the best return on investment.

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News UK shifts to paper banding system for magazines to cut plastic use

TalkingRetail

News UK is shifting to a paper banding system to cut plastic use which will be used for the first time this weekend with The Sunday Times magazine. It will be wrapped with a recyclable paper band, replacing the existing inner plastic polybagging, for copies delivered to retailers in parts of the south-east of England.

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Credit Suisse: Ralph Lauren works to clean up North American business

RetailDive

Digital sales grew just 3% in the region as the brand tries to limit sales on the gray market and shift its focus to more high-end customers.

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Pret a Manger serves up subscription coffee offer to counteract virus impact

TalkingRetail

Pret a Manger is to offer customers coffee on a monthly subscription in the latest sign of how retailing is reacting to the business challenges of Covid-19. With city and town centres having been hit badly by the loss of people working from home, the chain is hoping that its innovative £20 subscription offer will.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Jobs report shows U.S. economy is inching back

RetailWire

The American economy added 1.4 million jobs in August, bringing the national unemployment rate to 8.4 percent. The most recent report shows job growth slowing from July and June when 1.7 million and 4.8 million jobs were added. There are 11.5 million fewer jobs today than there was in February.

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Co-op gears up for retail expansion with £130m autumn stores surge

TalkingRetail

The Co-op has announced ambitious expansion plans for its retail estate – with more than three new stores being added every week until the end of 2020. The leading convenience retailer will launch over 65 new and extended stores in the final months of 2020, with 100-plus outlets also being given a major upgrade during.

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Grocery workers demand reinstatement of hazard pay

RetailWire

Grocery workers represented by the United Food & Commercial Workers (UFCW) union staged protests for the reinstatement of hazard pay at 18 Giant, Kroger and Safeway stores in parts of Maryland, Virginia, and West Virginia. “We’re hoping that we can jar their eardrums a little bit,” Sandra Pohl, a Kroger associate, said. “As long as there is a risk… then I think we should get hazard pay.

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New retail guide helps operators gear up to deal with disabled shoppers

TalkingRetail

Retailers are being given updated guidance on dealing with disabled shoppers to ensure they comply with legal requirements. The Association of Convenience Stores (ACS) has worked with the Equality and Human Rights Commission to produce a guide providing advice for retailers to ensure they follow the latest regulations. The new Supporting Vulnerable Customers guide provides.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.