Forrester eCommerce

APRIL 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […].

Technology 341

Technology Operations Other Information 341

Kissmetrics

APRIL 11, 2018

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We can get the news, family updates, and current events we need to feel connected all in one place.

eCommerce 225

eCommerce Social Media Customer Improvements 225

Forrester eCommerce

APRIL 11, 2018

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

B2B 337

B2B Marketing Social Media 337

My Wife Quit Her Job

APRIL 11, 2018

Today I’m thrilled to have Casey Gauss on the show. Casey is the founder of Viral Launch which is both a software company and an Amazon product launch service. They have two main software tools called market intelligence and product discovery which help you find profitable products to sell on Amazon and their launch service has catapulted many clients onto the front page of Amazon search.

Marketing 140

Marketing 140

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

APRIL 11, 2018

“…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […].

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Klaviyo

APRIL 11, 2018

Growing your engaged email list is critical to growing your business, and signup forms are an essential tool for building that list of subscribers. Of the various signup options, popups are generally more effective at visitor conversion than embedded forms (one study found them up to 400% more effective), so it’s no wonder that most ecommerce websites utilize them for lead capture.

Apparel 132

Apparel Information Customer Improvements 132

TradeGecko

APRIL 11, 2018

Inventory management is the operational backbone of any business with a product to sell. If you are just starting out with a small number of products without many variants, Microsoft Excel is a good tool for beginners to create an inventory list template.

Management 90

Management Operations 90

Forrester eCommerce

APRIL 11, 2018

What do the following companies have in common? Southwest Airlines FTD AARP Stumped? They’ve all made significant progress on digital transformation. And they aren’t alone in undertaking these initiatives. You’ve heard the term “digital transformation” quite a bit over the last few years. But it can be a puzzle. Why? Because people can stretch “digital […].

Customer 187

Customer 187

TradeGecko

APRIL 11, 2018

It’s the simple tool that many small businesses overlook until inaccuracies start to creep into inventory records: a barcode scanner. Using a barcode scanner for small business inventory management can help with stocktaking, stock organizing, and knowing when to reorder.

Management 68

Management 68

Sailthru

APRIL 11, 2018

We love a good link shortener. Our own branded Bitly links are highly shareable (and trackable) so we use them on social media all the time. Consumers love a good link shortener, too. A branded link conveys trust and Rebrandly research found that branded shortlinks have a 39% higher clickthrough rate. However, that’s not to say we love link shorteners unconditionally, since they also have a negative effect on email deliverability.

Social Media 60

Social Media Consumer Marketing 60

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Salsify

APRIL 11, 2018

You'd better be ready to have a conversation with your consumers. This was the Big Theme at the 2018 Forrester Consumer Marketing Conference: Over the next few years, the way we interact with consumers will change dramatically. If brands embrace that change, you will build trust, loyalty, and earn your margins. I can hear you thinking, "Gee, thanks for the advice, Forrester.

Consumer 60

Consumer Marketing Information Management 60

eCommerce CEO

APRIL 11, 2018

Revenue without profit is pointless. You can generate tons of sales from Facebook Ads or Instagram marketing, but if you’re not making an impact on your bottom like – you got nothing. Gross sales is all smoke and mirrors. Profit is what matters. Profit is whats left in your pocket after expenses. For an ecommerce business , a big chunk of expenses is marketing and production.

Shipping Costs 63

Shipping Costs eCommerce Shipping Drop Ship 63

Dynamic Yield

APRIL 11, 2018

Dynamic Yield's new Personalization Certification program is designed to qualify professionals with expertise in the expansive world of personalization. The post Introducing: Dynamic Yield’s Personalization Certification Program appeared first on Dynamic Yield.

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Smile.io

APRIL 11, 2018

Today’s top brands know that if they want to succeed, they need to look at the maximum potential of each customer. That value extends beyond just their customer lifetime value and into the additional ways they can generate value for your brand beyond a purchase.

Customer 38

Customer 38

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Payoneer

APRIL 11, 2018

Editor’s note: This is a guest blog by Chris Dunne from FeedbackExpress. Amazon is one of the most customer-centric businesses in the world. When you sign up to sell on their platform as a third-party seller, you’re expected to meet their high demands when it comes to customer satisfaction. All sellers on the marketplace should: make themselves familiar with Amazon’s feedback guidelines, and, have a process for collecting and managing reviews (whether they choose to do this manually or by using

Improvements 35

Improvements Subscription Blog Management 35

Dynamic Yield

APRIL 11, 2018

Dynamic Yield's new Personalization Certification program is designed to qualify professionals with expertise in the expansive world of personalization. The post Introducing: Dynamic Yield’s Personalization Certification Program appeared first on Dynamic Yield.

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VTNS Solutions

APRIL 11, 2018

What do you do when you have all the traffic, ranking and yet the leads or sales refuses to come or you want more conversion? That is where conversion optimization comes in. In theory, there are two ways to increase your sales or leads. You can either go for more traffic or you can make better use of the traffic that you have. Most of the time, improving the traffic you have is much better for increasing the traffic you get.

Conversion Optimization 28

Conversion Optimization Document eCommerce Improvements 28

iQmetrix

APRIL 11, 2018

If you’ve worked with APIs before, you know how critical they can be to improving your business processes and increasing efficiencies. If you haven’t utilized them, entering the API world may seem like an abstract, daunting endeavor. Put simply, an API – Application Programming Interface – provides a way for two pieces of software to talk to each other and exchange information.

Improvements 24

Improvements Information Other Omnichannel 24

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

ItemMaster

APRIL 11, 2018

The grocery industry is in a critical stage of flux where shoppers have elevated power and are more selective in their product preferences than ever before. The shopping experience has become increasingly fragmented with lines blurring between in-store and digital venues, with customers choosing which channel to showcase and which to purchase. Brands have proliferated, particularly private label brands, only to amplify choices and leaving shoppers confused and seeking help.

Multi-channel 22

Multi-channel eCommerce Platforms Article eCommerce 22

RTP blog

APRIL 11, 2018

With the 2018 Retail Innovation Conference less than three weeks away, retailers from all over the country (and globe) will have the opportunity to hear how the industry’s most disruptive brands and innovative thinkers are raising the bar for all merchants. The event’s keynote speeches, breakout sessions and hands-on workshops will give attendees insights, best practices and ideas that they can apply to their own retail business.

eCommerce 150

eCommerce Workshop Presentation Events 150

ItemMaster

APRIL 11, 2018

The grocery industry is in a critical stage of flux where shoppers have elevated power and are more selective in their product preferences than ever before. The shopping experience has become increasingly fragmented with lines blurring between instore and digital venues, with customers choosing which channel to showcase and which to purchase. Brands have proliferated, particularly private label brands, only to amplify choices and leaving shoppers confused and seeking help.

Multi-channel 20

Multi-channel eCommerce Platforms Article eCommerce 20

Weebly

APRIL 11, 2018

Still struggling with design inspiration for your website or online shop? Today, we have advice from an industry insider. Wendy Ho is a lead designer here at Weebly and is sharing her five top tips that will make your website design shine bright. 1. Keep Things Consistent. A consistent brand is more than just a logo or color a shopper remembers; it helps build trust and legitimacy.

Social Media 44

Social Media eCommerce Customer Loyalty Shipping Products 44

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Ecommerce Platforms

APRIL 11, 2018

Ever had a conversation with Siri? I bet you have. While it isn’t practically any beneficial, you can always spend a good amount of time asking her stupid questions like what Trump had for breakfast. Setting all jokes aside, chatbots have evolved considerably and become a necessary supplement of most websites. Chatbots have been proven to be radically more efficient in gaining conversions than traditional email marketing.

eCommerce 123

eCommerce Marketing Live Chat eCommerce Platforms 123