Forrester eCommerce
APRIL 29, 2019
A firm’s people play essential roles in all stages of IT transformation. For companies at the beginner level of maturity, employees must come together to connect the organization. Once the organization is united, it must adopt customer-centric principles to become adaptable and reach intermediate maturity. To reach an advanced maturity level, the organization must again […].
My Wife Quit Her Job
APRIL 29, 2019
If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas. But you might be missing something. Many of you forget that one of the most important aspects of selling online is your product description.
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Forrester eCommerce
APRIL 29, 2019
Large corporates and startups seems like a match made in heaven. The former have the customer base, budget, and scale that the latter crave. And startups bring speed and agility and can help enterprises experiment with emerging technologies and business models. There’s even a whole industry of matchmakers – platforms and accelerators that aim to […].
RTP blog
APRIL 29, 2019
By Ian Hutchinson, Samsung Last year, Americans spent over $513 billion on e-Commerce. That’s a sizable sum — but it’s pocket change compared to the trillions spent inside stores. Online shopping accounts for only 10% of retail in America, according to the U.S. Department of Commerce. In other words, even though we can buy almost anything we want with just a few taps on our smartphones, more often than not, most customers still enjoy shopping in person.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
APRIL 29, 2019
(Jeremy Vale contributed to this blog.) There’s rarely a dull moment in the world of collegiate and professional sports. After wrapping up one of the more exciting March Madness Finals in recent memory, sports fans have not been starved for more great content: since the NCAA tournament wrapped up, American sports fans have turned their […].
GetElastic
APRIL 29, 2019
According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know. If you’re one of the millions of retailers running an ecommerce site, it’s essential to make sure your users have an optimal experience that makes shopping easy and keeps them coming back to shop again.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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SellBrite
APRIL 29, 2019
If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston Retail Partners, explains personalization this way , “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” He continues, “In
Forrester eCommerce
APRIL 29, 2019
A Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested in technology-driven innovation and an adaptive model leveraging POS store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […].
Steve Dennis
APRIL 29, 2019
Regardless of what industry you are in, you’ll probably agree that the pace of change is accelerating and that, more and more, the forces of disruption–digital or otherwise–are rocking many organizations to their core. It wasn’t all that long ago that when faced with significant emergent trends, most companies had a fair amount of time to study shifting consumer behaviors, analyze potential competitive dynamics and deliberately plot their response.
Store Growers
APRIL 29, 2019
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. The ad extensions can range from extra links, call buttons, and location information right to specific pricing info.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
A Better Lemonade Stand
APRIL 29, 2019
Think you have a great product idea? You won't know for sure until you test every one of these product validation methods. The post Product Validation for Ecommerce: How to Validate Your Product Idea appeared first on A Better Lemonade Stand.
CPC Strategy
APRIL 29, 2019
Amazon offers a number of ways through which online retailers can sell inventory, but choosing which program to use to sell on Amazon. > Read More. The post How to Sell on Amazon: Everything You Need to Know for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Sailthru
APRIL 29, 2019
We love seeing our clients succeed and we also love seeing others see our clients succeed. Chris Wood, an associate editor at marketing publication DMN, recently spoke with JustFab’s Monica Deretich and Erin Vitero about how the brand has redesigned customer engagement by optimizing personalization for VIPs. It’s such a great read that we had to share below!
CPC Strategy
APRIL 29, 2019
Amazon’s Pet Supplies category has seen immense growth in recent years. According to data from One Click Retail, the category brought in almost. > Read More. The post The Ultimate Guide To Selling Amazon Pet Supplies appeared first on Retail Performance Marketing Blog - CPC Strategy.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Frooition
APRIL 29, 2019
What is Amazon FBA? FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity. Because Amazon FBA makes it easier for you to build your business without having to worry about the logistics of warehouses, packaging materials, couriers and so on.
CPC Strategy
APRIL 29, 2019
If you’ve ever considered selling across the pond, Amazon Australia might be a good place to start. The two-year-old marketplace gets nearly 14. > Read More. The post A Guide to Sell on Amazon Australia appeared first on Retail Performance Marketing Blog - CPC Strategy.
Frooition
APRIL 29, 2019
What is Amazon FBA? FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity. Because Amazon FBA makes it easier for you to build your business without having to worry about the logistics of warehouses, packaging materials, couriers and so on.
Ecommerce Platforms
APRIL 29, 2019
I am sure you are already familiarized with YouTube and its benefits. Maybe, you already know a couple of vloggers that managed to become popular on this platform. You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that it can also be a doorway to YouTube marketing success? Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
FastSpring
APRIL 29, 2019
Surveys aren’t just for love-struck teenagers and bored webinar attendees anymore. Ok, you probably already knew that. But did you know that you can – and should – be using surveys to build marketing campaigns? A well-executed survey can attract media coverage, which in turn leads to increased awareness and backlinks that improve your SEO. It’s easier than it sounds and can drum up a whole bunch of free publicity and new customers for your business.
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