Bryan Eisenberg
APRIL 25, 2016
Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size.
GetElastic
APRIL 28, 2016
Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand.
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Forrester Omnichannel
APRIL 27, 2016
Note: If you're a Forrester client, you can jump straight to the full report here. The other day, I stopped by my bank's ATM to get some cash. After entering my card and PIN and while waiting for my money ( during which I was a captive audience ), I was presented with an ad for a new service from the bank. Unfortunately, the ad's call-to-action was a message telling me to call the bank's 1-800 number to find out more.
Webbula
APRIL 7, 2016
Email health starts here. Because your email list has a direct impact on performance and deliverability of your campaign, it is essential to develop a better understanding of your email.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Dynamic Yield
APRIL 21, 2016
How to Add Flavor to Personalized Product Recommendations. The post Tastes Differ appeared first on Dynamic Yield.
Retalon
APRIL 25, 2016
The post Safety Stock Optimizer appeared first on Retalon.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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GetElastic
APRIL 15, 2016
The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player, charged with P&L and caring for the entire customer lifecycle. CMOs have gone full digital, hiring marketing technologists, data analysts, and “growth hackers” in addition to the usual creative types.
GetElastic
APRIL 10, 2016
Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital “experience” is radically transforming business as we know it. Adobe says that the Experience Business represents a new era in commerce — or a wave as Adobe calls it — that’s about creating an exceptional customer experience at every touchpoint.
GetElastic
APRIL 5, 2016
I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially purchased AEM shortly after it was purchased by Adobe, back in 2010. He said that one of the reasons they’d chosen it, after comparing it to a number of other options, was because he trusted Adobe to continue to invest in the product and innovate with it.
Webbula
APRIL 27, 2016
It’s time clean out the closets! Spring cleaning leaves us feeling refreshed, renewed, and optimistic — like anything is possible. Clearing out the “junk” from your email list can have.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Webbula
APRIL 20, 2016
Good email practices not only drive sales and foster positive customer relationships. They also help you stay out of trouble. Poor sending habits can result in loss of productivity, legal.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
Dynamic Yield
APRIL 30, 2016
Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales. The post Optimizing SEM traffic with personalization: A Juniqe.de case study appeared first on Dynamic Yield.
Dynamic Yield
APRIL 30, 2016
Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales. The post Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study) appeared first on Dynamic Yield.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Dynamic Yield
APRIL 23, 2016
Liad Agmon highlights the key trends, questions, and perspectives shaping online personalization. The post Dynamic Yield’s CEO Liad Agmon on the Future of Personalization appeared first on Dynamic Yield.
Dynamic Yield
APRIL 24, 2016
Liad Agmon highlights the key trends, questions, and perspectives shaping online personalization. The post Dynamic Yield’s CEO Liad Agmon on the Future of Personalization appeared first on Dynamic Yield.
Dynamic Yield
APRIL 13, 2016
Lead nurturing is the process of educating and developing relationships with qualified sales leads who have not yet made the decision to buy. The next step after lead generation, the end-goal of lead nurturing is to convert these prospects into paying customers. According to Hubspot, less than 10% of inbound leads are ready to make […]. The post Lead Nurturing appeared first on Dynamic Yield.
Dynamic Yield
APRIL 10, 2016
What is Lead Generation? Lead generation in marketing (often referred to as “Lead Gen”) is the process of attracting and converting prospects to your business and getting them on the journey to eventually buying (source). It’s the initiation of a relationship with someone who has demonstrated interest in your product or service. Generating leads enables […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Dynamic Yield
APRIL 20, 2016
The post The Marketer’s Guide to Data-driven Conversion Optimization appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Dynamic Yield
APRIL 16, 2016
The post Download The Product Recommendations eBook appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Webinar Thank You Page appeared first on Dynamic Yield.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Dynamic Yield
APRIL 12, 2016
The post Webinar Thank You Page appeared first on Dynamic Yield.
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