Sat.Mar 16, 2019 - Fri.Mar 22, 2019

Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition


Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction.

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Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It


Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. Instagram’s… Product News

4 Reasons Why You Need to Sell on Walmart Marketplace


As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people actively searching for your products that already know about you.

Make No Mistake — Microsoft Is A Security Company Now

Forrester eCommerce

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution.

6 Ways to Avoid and Improve Email List Fatigue


Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

Five Breakthrough Data-Driven Strategies To Win Retail Customers For Life

Retail TouchPoints

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data.

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The Future of Department Stores

Forrester eCommerce

The Department Store’s Bright Future Department Stores Can Enjoy a Bright Future. Department stores must change to survive and thrive fierce competition from brands’ direct to consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue.

Zaius: The Award-Winning CRM for B2C Marketers


We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

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Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

Retail TouchPoints

Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper. and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights.

17 Charts That Show Where Content Marketing is Heading


I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars.

Backstage Pass: Three Key Takeaways From The 2019 RSA Conference Without Hitting the Expo Floor

Forrester eCommerce

Every year the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market.

Measuring Ecommerce Ad Attribution for Maximum Impact


When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done.

Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies.

Transactions to interactions: how Carnival is disrupting the travel industry [video]


The Get Elastic team was recently down in Miami at The Carnival Experience Center and caught up with John Padgett, Chief Experience and Innovation Officer of Carnival Corporation and Sal Visca, Chief Technology Officer of Elastic Path.

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Thoughts On DX: Headless vs. AI/ ML

Forrester eCommerce

I have been noodling on the future of DX for the better part of six years. Today I want to run a hypothesis past you: Headless architecture and AI/ ML automation are competing for the future (and soul) of the DX tech stack. So let’s examine both side of this equation: 1.)

An Exhaustive Privy Review: Everything You Need to Know

Ecommerce Platforms

Here’s something I find extremely shocking. The average global conversion rate across multiple industries is about 2.86%. That basically means that close to 98% of your site’s traffic is largely useless. They don’t ultimately translate to direct revenue.

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How One PTA Meeting Turned Into a Thriving School Supplies Business with a Charitable Arm


“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, Co-founder… Ecommerce Success Stories

What specifies a web application as a Progressive Web App (PWA)


Progressive Web Apps’ (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they’re being viewed on or what browser they’re being run on.

Getting on the S/4 Bandwagon (or not)

Forrester eCommerce

Historically SAP has not been as renowned for innovation as some of their pure-SaaS competitors like Salesforce.

Thinkific vs Teachable: What’s the Best Way to Sell Online Courses

Ecommerce Platforms

Selling your own online course doesn't have to be scary. In fact, you don't even need to be a web designer. That's thanks to the wide variety of online sales platforms and website building tools made just for online courses.

How to Make Social Commerce the Key to Unlocking Customer Loyalty


The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on. As a result, there are more and more digital spaces becoming vital sales channels.

Security & Android apps: why automated testing matters


Android smart devices have gained tremendous popularity, leading to the pervasiveness of its apps. As of December 2018, there were over 2.6 million Android applications distributed within its official app store, Google Play.

How To Build A Better (Digital) Mousetrap

Forrester eCommerce

“Build a better mousetrap, and the world will beat a path to your door.” ” While Ralph Waldo Emerson may not have said these exact words, the principles remain as true as ever today.

Everything You Need To Know About ConvertPlug – Complete Review

Ecommerce Platforms

Are you struggling to build an email list? Consider ConvertPlug. A WordPress subscription plugin that helps you add different opt-in forms. Email marketing still remains one of the most powerful ways to target and stay connected to your customers.

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Hawes & Curtis further evolve its digital shopping experience with One iota

Retail Technology Review

Hawes & Curtis, the formal menswear and womenswear retailer, is collaborating with multi-channel technology specialist One iota to deploy their Assisted Sale iPad App across its stores nationwide. Retail Supply Chain Internet Retailing

Pop-up Shop-up with Mare Weiss


Boston’s nomadic institution, the Design Museum , hosted a great morning meetup with Mare Weiss on retail design and the pop-up store concept. Although most U.S.

Data Management Platform Coverage Takes On A New Look

Forrester eCommerce

When I started my career in marketing analytics almost 20 years ago, the biggest challenge was wrangling first- and third-party data, joining them together, and analyzing customer patterns.

Jimdo Review: A Site Designer For Smaller Companies Without Development Experience

Ecommerce Platforms

If you haven't heard of Jimdo, you might want to give it a look- because although it's not exactly the most popular website builder on the market, the pricing is pretty tempting for the number of features you receive.

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Why Marketing and Your POS Have More in Common Than You Think

Teamwork Retail

The retail world has been revolutionized. The way retailers engage with customers has completely changed from what it was less than a decade ago. With the advances in technology and addition of smart phones, customers can now access a brand anywhere, at any time, from almost any device.

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Digital Transformation with Rachel Mushahwar [video]


Digital transformation has become a hot topic among countless enterprises across many verticals and industries. It’s ultimately the latest buzzword many practitioners would like to see banned – and for good reason.