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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. With scope, brands can see what generated an event or a session and then zoom out to see what originally brought the user that generated the session. Event scope: The attribution model selected in the property settings (e.g.

Events 78
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more.

Marketing 275
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February 2020 Marketing News Recap

ROI Revolution

To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s. This location is described as a multi-purpose event space designed to create an immersive shopping experience. Listen instantly here!

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78
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Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

A high-end clothing and accessory retailer was looking to boost conversion rates during a summer sale event after a stagnant period – without compromising brand integrity. Thorogood , an industry-leading boots brand that’s been based in the US for over 130 years, was looking to expand their online search presence and grow traffic profitably.

Channel 78
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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Based on your budget, market, and audience metrics, Albert can create and run your campaigns while continuing to make improvements to them. What lands Albert on the list of the best AI marketing tools is its ability to plan, build, and optimize your pre-existing strategies through a single platform.

Marketing 118
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

Amazon Prime Day is a huge revenue booster for Amazon, and every year, it breaks its own record as Amazon’s largest shopping event. It was supposed to occur in mid-July, but the event is now expected to occur sometime in August. If you want to take your SEO and PPC efforts to the next level, register here ! Google Traffic.