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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

Fashion 321
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Boohoo sees growing returns as sales increase

365 Retail

Online fashion business Boohoo has seen more clothes returned in recent months as customers changed their buying habits. Normally customers are more likely to return occasionwear to online retailers, as the fit is important to them. However the business has recently been suffering from higher return rates.

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Q&A with Angel Maldonado, CEO, Empathy.co

365 Retail

The pandemic has forced many retailers to shift their services to an entirely online platform, and due to permanently altered consumer expectations, it’s highly likely that a majority of retailers will continue to value online over physical sales even beyond the lifting of social distancing restrictions.

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How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher  Conversion

Retail TouchPoints

James Reid, Chief Innovation Officer, AllSaints Those are tough odds for any one app to face, but it didn’t intimidate British fashion brand AllSaints or its Chief Innovation Officer James Reid. The previous app was really more of a trial run, built in-house and “launched and then left,” with significant overhead required to manage it.

Customer 186
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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

If you haven’t done this exercise, take a few minutes to imagine this: Someone walks into your store, looks around, and exclaims, “Oh my god! Because of its prevalence, Facebook can be put to use for almost any business in any vertical, and can work for both brick-and-mortar stores and online retailers. This place is amazing!”

Channel 64
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The Only Aliexpress Dropshipping Guide You Need to Start Selling Online

Ecommerce Platforms

In short, AliExpress is a massive online retailer based in China, owned by the Alibaba Group. Yes, there are tons of online retailers you could use to kickstart your dropshipping business. Yes, like most other online retailers, AliExpress also sell their fair share of ‘dud' products. What's AliExpress?

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Weebly Vs WordPress: Which One Builds Better in 2019?

Ecommerce Platforms

Well, if you must k now, it’s a resourceful package for online retailers. Nevertheless, it lets you set and edit image tags in the same fashion as WordPress. These themes cover a wide number of industries ranging from food and drinks, pet care, electronics, bookings, fashion, among others. Just a drag and drop exercise.

eCommerce 123