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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Popularity of TikTok advertising will continue to grow.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. This provides the ability to invoke varying engagement and analysis models, such as probability to buy, to present personalized options to their consumers. Social media marketing and mobile marketing go together like chips and dip.

Consumer 277
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. SMBs need to start thinking about the metaverse now while it’s still in the early stages, so they’re prepared when the right opportunity presents itself. Embrace multichannel marketing. But it won’t be very long before it’s commonplace.

Marketing 344
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JD Sports expects bumper profits rebound as restrictions ease

365 Retail

Retailer JD Sports Fashion has said profits are set to rebound more strongly than expected over the year ahead as stores reopen after lockdown. Retailer JD Sports Fashion has said profits are set to rebound more strongly than expected over the year ahead as stores reopen after lockdown (PA). million the previous year.

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Clicking With Consumers: Gaining the D2C Advantage

ChannelAdvisor

Traditionally it has been popular within the fashion, consumer goods and housewares verticals, but D2C brands are popping up in a range of industries, from cars to fast-moving consumer goods and beyond. And, as with any multichannel strategy, the ability to react to market changes with speed and agility is key. .

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Clicking With Consumers: Gaining the D2C Advantage

ChannelAdvisor

Traditionally it has been popular within the fashion, consumer goods and housewares verticals, but D2C brands are popping up in a range of industries, from cars to fast-moving consumer goods and beyond. And, as with any multichannel strategy, the ability to react to market changes with speed and agility is key. .

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

It’s also worth noting that multichannel shopping continues to rise year-by-year, with US multichannel retailers generating more than $492 billion this year alone! So, if you have the time, we highly recommend launching a multichannel Black Friday social media campaign.

eCommerce 104