Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Food and Beverages 266

Food and Beverages Workshop Games Consumer 266

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Omnisend

APRIL 18, 2023

No-code workflow builder to create personalized and gamified subscriptions Retention stack to reduce subscriber churn Add Instagram and TikTok videos to your exit surveys Automate or personalize discounts, rewards, trials, or gifts on specific oorders ? Get better email & SMS marketing that’s constantly being made better ?

Subscription 88

Subscription Workshop BigCommerce Events 88

BigCommerce

MAY 4, 2018

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Smile.io

SEPTEMBER 8, 2021

Eco Kids Planet is a subscription-based magazine brand geared towards children. For starters, they have positioned themselves in a very specific niche in the market - sophisticated comics! They have an entire section dedicated to Braille Workshops where they offer Braille handouts, as well as resources to learn the ABC’s of Braille.

Books 81

Books Magazine Gifts Accessories 81

BigCommerce

DECEMBER 20, 2017

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Email Marketing, Automation & AOV. Influencer Marketing. This guide will show you exactly how to do it –– based on what is already working in the market. Eric Keating, VP of Marketing, Zaius. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Smile.io

JANUARY 17, 2023

At the time it was only available to members of their coffee subscription program, but in 2022 it became available to all customers via their app or website. Pret takes their customer retention to the next level through their one-of-a-kind coffee subscription program. This is a great example of effective event-based loyalty marketing.

Customer Loyalty 61

Customer Loyalty Customer Subscription Omnichannel 61