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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” ”

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Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Retail TouchPoints

7 and 8 to non-profit Sesame Workshop was exactly the kind of substantive action today’s consumers are looking for. mass market. Lemons demolishing cardboard cutouts in the stands at a baseball game. Doubling down on the values appeal by donating $1 from every order placed on Feb. I think not.),

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Lowe’s Launches In-Person and Livestream DIY Education Resource

Retail TouchPoints

The DIY-U by Lowe’s programming features content for all skill levels, including both livestream and in-store workshops for children and adults. Registration for the March schedule began Feb.

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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

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Walgreens, AT&T Back Sesame Street’s Bilingual Content For Families Coping With Pandemic

Retail TouchPoints

With monetary and collaborative support from Walgreens and AT&T , Sesame Street Workshop has debuted five videos and related assets for its Caring for Each Other initiative, which provides resources featuring familiar Sesame Street characters to help families cope emotionally with the global pandemic and support frontline workers.

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How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

Retail TouchPoints

With so many shifts in the market, the pressure is on to upskill your workforce. Most programs are comprised of traditional learning methods — things like static courses, paper manuals, the occasional PDF, videos and one-to-one training or workshops. That type of approach cannot lend itself to building confidence.

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