article thumbnail

1-800-FLOWERS.com Rolls Out Loyalty Program Enhancements, BNPL Just in Time for V-Day

Retail TouchPoints

. “Our customers are givers at heart, and their feedback was central in helping us shape the increased benefits of our loyalty program to make it even more rewarding” said Jenna Messer, VP of Loyalty Marketing at 1-800-FLOWERS.com in a statement.

article thumbnail

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419
article thumbnail

Join FastSpring at Austin Startup Week 2023!

FastSpring

The 13th annual Austin Startup Week will take place November 6-10, 2023 with a week of engaging sessions, workshops, special events, and amazing speakers. Join the sessions in this track to uncover new markets, seize opportunities, and discover clever ways to grow your business. The post Join FastSpring at Austin Startup Week 2023!

article thumbnail

21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

Workshop 419
article thumbnail

What’s new: Omnisend’s April 2023 updates

Omnisend

No-code workflow builder to create personalized and gamified subscriptions Retention stack to reduce subscriber churn Add Instagram and TikTok videos to your exit surveys Automate or personalize discounts, rewards, trials, or gifts on specific oorders ? Get better email & SMS marketing that’s constantly being made better ?

article thumbnail

Why Digital-Native Brands Are Moving In-Store

Optimizely

This is exactly why it’s so important to have an omnichannel marketing strategy. Take fashion retailer Frank & Oak , which caters mostly to the millennial market. The space also features workshops and events focusing on topics such as food, wellness, technology, art, music, entrepreneurship, and travel.

Workshop 312