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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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A Complete Guide to App Monetization

Kissmetrics

You built your app idea , you refined the product, and now you’re ready to launch your mobile app. App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy.

Payments 212
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7 Business Models for Monetizing Digital Content

GetElastic

In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content. This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games.

Payments 147
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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Overall, mobile marketing is fast.

Payments 354
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8 Mobile eCommerce Trends Here to Stay

GetElastic

What to Watch: 8 Mobile Commerce Trends. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. Mobile Payments. Dedicated Mobile Shopping Apps. In the U.S.

eCommerce 148
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9 Crucial Headless Commerce Trends to Watch In 2023

GetElastic

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily.

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WiFi Networking Lessons Retail CIOs can Learn from the NFL

Retail TouchPoints

Similar to the games NFL players compete in each week of the season, retail is hypercompetitive and ever-changing. Selfies, social check-ins, livestreams, mobile ticketing and cashless transactions all rely on a network that is sophisticated enough to handle huge spikes in data and heavy demands on the network.

Payments 173