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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process.

Games 115
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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

Channel 61
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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Some ecomm platforms are quick and easy to implement for small businesses that have moved online. Some are embedded in much larger supply chain offerings that include in-store technologies. .

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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan. Personalize communication across all channels. Step 1: Figure Out Your Game Plan. Don’t be just another SaaS business that cuts 5% off their subscription plans and expects the customers to come rolling in.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here’s why (and how) you should revisit SMS marketing to generate revenue. It gets straight to the point with “free chips and guac” if you play their game. But that’s a myth. The Many Advantages of SMS Marketing. It’s short and sweet.

Payments 354
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HubSpot Alternatives (Nov 2020): Which are The Best Solutions

Ecommerce Platforms

HubSpot is a remarkable inbound marketing and sales software built for companies that want to use proven techniques for bringing in new clients and customers. With online business , pulling in additional leads is the name of the game, so it’s fairly common to search for HubSpot alternatives. HubSpot Alternatives: Ontraport.