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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. Further, with the surge in the Delta variant, there is a high likelihood of online sales experiencing a lift in several categories like food/grocery, pet supplies, home improvements, etc.

Retail 261
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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Unsung hero of eComm: The supply chain. Excerpted from Forbes.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. As a result of all of these struggles with supply and demand, Amazon had to halt shipping on items that weren’t deemed essential for about three weeks. The video game industry is seeing huge boosts right now.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Delivery and supply chain concerns. A shopper who tried to purchase items from Amazon on March 5 received a message warning that increased demand was leading to shorter supply and longer delivery times. Ecommerce supply chains will be strained by COVID-19 as well as factory closures in China.

eCommerce 204
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

But with COVID-19, supply chain & inventory disruptions, economic unrest, the uncertainty of Prime Day official date(s) , 2020 has created a perfect storm that even the most proactive brand executive couldn’t have predicted. Toys & games. Office supplies. Toys & games. Animals & pet supplies.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Grocery, office supplies, electronics, and, of course, essential goods are some of the categories that have grown the most online during the pandemic. Toys & games. Office supplies. Toys & games. Animals & pet supplies. COVID-19 industry updates: automotive, apparel, & gaming. decline in Q1.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic. Grocery, office supplies, electronics, and, of course, essential goods are some of the categories that have grown the most online during the pandemic. Toys & games. Office supplies. Toys & games.

eCommerce 195