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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Your clients’ customers will be coming to the internet with their gift lists in hand, longing for ideas on what to buy for each friend and family member in the absence of in-store inspiration. Macy’s keeps its gift-giving guide up year-round, sectioned by occasion as well as recipient.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Consider including contextual links on your holiday sale pages, relevant categories, or informational content like gift guides to improve user navigation and help search engines understand page relevance. Create a gift guide to help inspire searchers and improve awareness during the giving season.

eCommerce 147
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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

US consumers spend approximately 15% of their monthly income on holiday gifting ( World Atlas ). billion on gifts their receivers don’t end up wanting ( Finder ). 27% of US consumers exchange or sell the unwanted holiday gifts they receive ( Finder ). Each year, US consumers spend an estimated $15.2

eCommerce 120
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Video: Proven Strategies for Effective Holiday Ad Creative

ROI Revolution

We get that you want to make sure you get the right gift.” Offer free shipping if you can. Offer free gift wrapping if you can. You can say in your paid media ad something to the effect of, “Hey, we get that this is a stressful time of year. Direct Finally, you want to direct.

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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

In fact, 42% of shoppers say they plan to start buying holiday gifts earlier this year than in previous years! For marketers, holiday season prep starts several months before customers start shopping. Make shipping information clear and easy to find on your website. Update your shipping costs on your website.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Capitalize on increased traffic and stay top-of-mind throughout the holiday season by increasing your targeting spend to reach gift-givers who shop around. Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Focus on quick delivery times, free shipping, and/or BOPIS.