Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies
Retail TouchPoints
JULY 28, 2023
To succeed in this market, retailers and brands should not overgeneralize when it comes to examining the drivers of consumer behavior,” said Jill Standish, Senior Managing Director and Global Lead for Accenture’s Retail industry practice in a statement. That means they’re thinking critically about how they spend their disposable income.
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