BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. 67% of the industry leaders in marketing are using automation to improve and grow their companies. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Groove

APRIL 4, 2024

By joining a Shopify Performance Data Benchmarking Group, eCommerce merchants gain access to a wealth of comparative data, enabling them to identify strengths, uncover areas for improvement, and strategize on actionable steps to enhance their online store's performance. What Shopify Performance Metrics Do You Compare?

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Groove

APRIL 4, 2024

Seek out patterns, outliers, and the interplay between these metrics for a full understanding of where your store excels and what strategies you could implement for further improvement. Tailored recommendations and limited-time promotions can also motivate customers to spend more.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

DECEMBER 8, 2021

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics.

Improvements 106

Improvements Marketing PPC SEO 106

Groove

MARCH 23, 2020

We recommend creating at least 3 to 5 offers to begin with, and they can be adjusted as needed. We're looking to generate activity around the topic on social media so that we can pull in specific leads and establish ourselves as experts. Social Media. Social media users are endlessly scrolling despite the platform.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

FEBRUARY 1, 2021

With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze. All seven SEO plugins in this guide are suited for any WordPress website and help you improve engagement and increase traffic. #1

SEO 355

SEO Social Media Improvements PPC 355

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

NOVEMBER 6, 2020

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Your goal should be to improve Amazon SEO.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Algopix

FEBRUARY 22, 2024

Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates. Respond promptly to inquiries, address concerns, and solicit feedback to improve the overall customer experience. What Are the 4 Types of Private Labels?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

PPC 156

PPC eCommerce Social Media Channel 156

Ecommerce Platforms

JUNE 22, 2023

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. Shopify supports omnichannel selling across multiple sales channels, with integrations to leading marketplaces, POS tools, and social media channels.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. What Is Social Listening? “But isn’t that run-of-the-mill social media monitoring? . ” you ask.

Social Media 214

Social Media Blog PPC Marketing 214

SellBrite

DECEMBER 6, 2017

1) Spread the word on social media. Social media marketing is all about consistency — posting regularly at times that fit with your customers’ schedules allows you to frequently reach and engage buyers. Don’t spread yourself thin by using all social media platforms. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Kissmetrics

MARCH 12, 2021

It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others. During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. ” Still, others say it takes 11 times.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. Here is an example of paid media on Twitter. Here is an example of owned media.

Social Media 271

Social Media Shopify Magazine PPC 271

Kissmetrics

FEBRUARY 23, 2021

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. Measure, Optimize, and Improve. You can use this data to improve your next sponsored filter. Everyone loves to use social media to show off what they’re doing, so a filter will get tons of engagement. Conclusion.

Social Media 266

Social Media Recommendation Consumer PPC 266

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

Social Media 125

Social Media eCommerce Recommendation PPC 125

RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

GetElastic

JULY 3, 2019

Reasons: If done in-house, it can save you a great deal of money Opens another channel for your prospects to reach your brand You can also guide your organic visitors to your social media handles to better your social media following and engagement This helps you keep your prospects close and can boost conversions through your social media channels.

Social Media 152

Social Media Marketing SEO eCommerce 152

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. Before anything else, we recommend scaling content production to target all of your important customer segments.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

APRIL 16, 2021

Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon.

eCommerce 258

eCommerce Channel Social Media PPC 258

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Knowing this data is huge for the continuous improvement of your marketing efforts. Why Integrate PPC Call Tracking? But, they’re often missing one big piece of the puzzle: the why and how behind these purchases.

PPC 115

PPC eCommerce Multi-channel SEO 115

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Utilize social media. Social media is first and foremost a place to share.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

GetElastic

JULY 12, 2019

Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business. Follow multiple social media accounts, blogs and news sources with Feedly (content curation tool).

B2B 138

B2B Social Media PPC Management 138

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

JULY 31, 2021

In other words, you must identify three things: what your typical buyer’s journey looks like right now what your end goal is, or what action you want a prospect to take how you can improve your existing buyer’s journey in order to increase the likelihood of leads becoming paying customers. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

Ecommerce Platforms

MAY 24, 2023

This lets you use the platform’s AI-based capabilities across multiple channels, including popular search engines and social media platforms. Albert works as a cloud-based platform that connects with these search engine and social media marketing accounts without requiring you to install additional software.

Marketing 118

Marketing Payment Services SEO Social Media 118

eCommerce Training Academy

MAY 1, 2020

They ask for recommendations on Social Media. They get easily distracted with technology and social media. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Ecommerce Platforms

OCTOBER 22, 2018

And Google started improving its intelligence with each algorithm update. SEMrush also goes social by integrating social media marketing. In a nutshell, we now have SEO, content marketing, and social media marketing in one platform. Social Media Marketing. And social media is not any different.

Marketing 116

Marketing Social Media SEO PPC 116

GetElastic

SEPTEMBER 15, 2021

Improved brand reputation. Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Boosted upsell and cross-sell. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146